Projects
- D&AD YULA 2020YULA is an environmentally friendly brand which sells energy drinks. This copy-led campaign aims to portray the way in which the company is set on giving both the consumer and the world a healthier life. This is because it is both a main aspect of the brand identity but also something which a typical 18 – 25-year-old is interested in within the current day. This reasoning also influenced us to create a tagline for the brand of “Save the world. With a can, we can”.
- Penguin Student Awards 2020 Submission - The Night ManagerThis post-Cold War novel details an undercover operation to bring down a major international arms dealer. The design of this cover mostly steers away from the cliché crime visuals, whilst keeping simple elements such as the fingerprints on the reverse side to ensure that it portrays the genre of the novel. By conveying the message and genre of the novel in a modest way ensures that the audience will understand the basics, but the storyline will not be given away at first glance.
- Editorial Beyond the PageThe manifesto chosen to communicate for this project was AdBusters’ First Things First 2000 manifesto. The concept for this project comes directly from the manifesto and portraying its message to the audience of designers using AR. It shows that whilst designers should be using their skill to their maximum potential and to make a difference in the world, they are also needed for work such as branding of dog biscuits. The flickering Augmented Reality layer conveys that there are two sides of the
Projects credited in
- University Of Northampton, BA (Hons) Graphic CommunicationOur Graphic Communication course explores the ever-developing field of graphic communication within the creative industries through practical application and investigative debate. You'll explore new ways to expand and challenge the conventions of visual communication through both experimentation and critical awareness. You'll have opportunities to collaborate on live briefs, cross-disciplinary projects and work with the wider design sectors to reflect professional industry practice. https://d19
- YULA Drinks D&AD 2020Our main goal with the campaign was to show the similarities that a can of YULA equals to a tree being planted and saving the planet, we achieved this by demonstrating a strong positive slogan guerrilla style advertisements that would consist of the drinks cans being wrapped around a tree in urban areas. Along with the campaign pushing the viewer to substitute their commute from a polluted mode of transport to a climate friendly example such as urban bicycles.