YULA Drinks D&AD 2020

Our main goal with the campaign was to show the similarities that a can of YULA equals to a tree being planted and saving the planet, we achieved this by demonstrating a strong positive slogan guerrilla style advertisements that would consist of the drinks cans being wrapped around a tree in urban areas. Along with the campaign pushing the viewer to substitute their commute from a polluted mode of transport to a climate friendly example such as urban bicycles.