Projects credited in
- L'ORÉAL AGE PERFECTMany women over 60 begin to feel like they're being overlooked by society. They don’t feel that different in themselves, but how they're perceived day to day can be markedly different. To challenge these perceptions, our new campaign for L’Oréal’s Perfect Age range uses iconic spokeswoman Dame Helen Mirren in her first TV spot for the brand. Her job? To encourage women to stand tall, and be proud of your wiser years. Because to quote Helen herself, it's the Perfect Age.3
- 'Little White Lies' for L'OrealThe brief: Bring humour to hair colour. We developed a social campaign that brought to life the little white lies women tell themselves to justify their life choices, including why they colour their hair. This was quite a departure for the usually serious L'Oreal and let us experiment with a more playful approach that still looked and felt on brand.
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