Many women over 60 begin to feel like they're being overlooked by society. They don’t feel that different in themselves, but how they're perceived day to day can be markedly different. To challenge these perceptions, our new campaign for L’Oréal’s Perfect Age range uses iconic spokeswoman Dame Helen Mirren in her first TV spot for the brand. Her job? To encourage women to stand tall, and be proud of your wiser years. Because to quote Helen herself, it's the Perfect Age.