Projects credited in
- UP ON THE ROOF FILM FESTIVALTo celebrate our 'Up on the Roof' Film Festival in partnership with Picturehouse Cinemas and Digital Cinema Media, McCann London have teamed up with illustrator, Ray Oranges, to create a series of original artworks. Designed by Max Chanan and Mike Oughton, the posters are made to accompany 'Up on the Roof', taking place from the 12th to the 18th of July 2015. The illustration style is reminiscent of 1930’s art deco, as a nod to the history of the festival venue: Up on the roof of McCann London’s6
- Shredded Wheat Northern SoulOur new campaign sets out to inspire people to ‘Live from the Heart’, and realise all those passions and ambitions they might have been putting off. Because with Shredded Wheat and a healthy heart, you’re free to go off and follow yours. The campaign launches with a documentary-style series. In the first story we meet Dave, a “Northern Soul” enthusiast from Shrewsbury. Dave grew up loving everything that Northern Soul stood for: the music, the clothes, the dancing, the people. But a young family and a career that took him away from home meant he fell away from the scene. Now, armed with a fresh outlook on life, and more time to follow his heart, Dave is reigniting his passion – and even passing it on to the next generation by going to the Northern Soul all-nighters with his son.3
- SONYIn 2013, Sony Bravia wanted to launch their revolutionary new 4K television. To help them demonstrate the new level of detail and colour, McCann London made a volcano erupt with millions of colourful petals, rushing through exotic locations down to a Costa Rican village. Shot in surroundings that offer dramatic nature, landscapes and composition, the ad perfectly demonstrates Sony’s pioneering 4K technology.8
- L'ORÉAL AGE PERFECTMany women over 60 begin to feel like they're being overlooked by society. They don’t feel that different in themselves, but how they're perceived day to day can be markedly different. To challenge these perceptions, our new campaign for L’Oréal’s Perfect Age range uses iconic spokeswoman Dame Helen Mirren in her first TV spot for the brand. Her job? To encourage women to stand tall, and be proud of your wiser years. Because to quote Helen herself, it's the Perfect Age.3
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