• Rob Mcdonald
  • gela kurtanidze
  • Niall Wilson
In 2013, Sony Bravia wanted to launch their revolutionary new 4K television. To help them demonstrate the new level of detail and colour, McCann London made a volcano erupt with millions of colourful petals, rushing through exotic locations down to a Costa Rican village. Shot in surroundings that offer dramatic nature, landscapes and composition, the ad perfectly demonstrates Sony’s pioneering 4K technology.