Rob Mcdonald
Available

Rob Mcdonald

Senior Retoucher/Creative ArtworkerLondon, United Kingdom
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Connections
Kate Sinclair
Mojca Sfeir
Russell Weaver
Rob Mcdonald
Available

Rob Mcdonald

Senior Retoucher/Creative ArtworkerLondon, United Kingdom
About me
Senior Retoucher with a comprehensive history of working in the advertising, publishing and pre-press industries. Skilled in Hi End Retouching, Creative Retouching, Colour Correction, Colour Grading, Complex Compositing, Skin & Hair Work, Light Correction, Detail Extraction, Image redrawing and liquifying, Colour Management Systems. Image optimisation for web and large scale outdoor digital/printed graphics.
Projects
  • 'STAY  BOOBY'   Breast Cancer Awareness
    'STAY BOOBY' Breast Cancer AwarenessThe Corner Ad Agency London designed a new champagne glass, with a deliberate fault, to draw attention to the threat of breast cancer, and then worked with partners to drive PR and word of mouth. My job as a the Retoucher on this image was to take the studio shot image below and reshape the glass into a champagne coupe glass. Remove the larger bubbles and make them more even. Re-colour the bubbles to be more champagne like. Reduce the amount of foam and make more even overall. Create new highl
  • Doctors Of The World Christmas cards
    Doctors Of The World Christmas cardsThis composite image was from a series of four Christmas cards I retouched. They were intended to highlight the realities of what Christmas means to the people of the middle east. This project won 31 awards worldwide
  • Wimbledon: Some stories live forever
    Wimbledon: Some stories live foreverWimbledon rolls out posters merging tennis greats with history’s era-defining moments: “The Story Continues”
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Projects credited in
  • SONY
    SONYIn 2013, Sony Bravia wanted to launch their revolutionary new 4K television. To help them demonstrate the new level of detail and colour, McCann London made a volcano erupt with millions of colourful petals, rushing through exotic locations down to a Costa Rican village. Shot in surroundings that offer dramatic nature, landscapes and composition, the ad perfectly demonstrates Sony’s pioneering 4K technology.
Work history
    McCann London logo
    McCann London logo
    RetoucherMcCann London
     - London, United KingdomFull Time
Skills
  • Colour Correction
  • Image Manipulation
  • Colour Balance
  • Image Retouching
  • Creative Retouching
  • Image Making
  • Proofing