About me
In a nutshell, I'm a social media nut.
With that said, let me introduce myself in hashtags
#newlymintedmarketinggrad #showersingingenthusiast #digibrandingsavvy #contemporaryartfanatic #selfproclaimedwordsmith #wanderluster #londonerbyheart #justthepersonyourelookingfor
To get to know me better, stop by my website: www.kristinelundsgaardhammer,wordpress.com
Projects
- Internship Report: Utilizing Conversational & Community Marketing Online as an Independent Film CompanyThe difficulty of target grouping as a result of the diversity of readership on Twitter as well as the mass appeal that comes with being part of the film industry can make it challenging to reach your audience as an indiefilm company on Twitter. This paper seeks to prove the effectiveness of utilizing community marketing and conversational marketing to stand out in the masses.
- Thesis: A Popular Musician Marketer's Guide to Social Media BrandingThe thesis seeked to prove ... 1) That using pull rather than push marketing when branding a musician on social media will increase the effectiveness of your branding efforts. The consumer doesn't want to be pushed into buying a musician's album or follow a musician - they want to actively decide themselves. 2) That social values are highly influential on the individual consumer on social media, and acknowledging this in your branding efforts is key. When a consumer makes the decision to follow a musician on social media or buy a musician's album, it's not just about the purchase but what the purchase represents and signifies. 3) That the distinctive features of the individual musician are highly valuable in the process of branding the musician. If you can manage to identify what makes one musician stand out from all the others, e.g. certain personality traits or a unique style, this will make it easier for the musician to stand out in the "online clutter". 4) That visual marketing is essential to utilize in your branding efforts today. The immense popularity of visual features such as GIFs and emojis as well as video on social media is testament to their efficiency in a branding content. The thesis received an A.
Work history
Social Media Coordinator
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Coordinating and creating content for the company's two Twitter-profiles and LinkedIn-profile as well as the company blog.
Translator
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Translating documents from Danish into English and vice versa
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Skills
- Advertising
- Marketing PR
- Social Media Marketing
- Web Content
- Photoshop
- Creative Professional Writing
- Blogging Skills
- Branding Identity
- Social Media Digital Strategies
- B2B B2C
- Social Media Content Management
- Branding Positioning
Education
International Business Communication
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Favourite courses: Oral and Written Business Communication, Rhetorics, English Grammar
Intercultural Marketing
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Favourite courses: Language of Advertising, Consumer Behaviour & Culture, Online Marketing
Intercultural Marketing project on how to intensify Roskilde Festival's marketing on the German market
Thesis on effective branding of popular musicians on social media
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