Kriti Saraswat
Available

Kriti Saraswat

MarketerNottingham, United Kingdom
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Ellie-Mai Cross
Stella Abraham
Nico Gratino
Kriti Saraswat
Available

Kriti Saraswat

MarketerNottingham, United Kingdom
About me
As an aspiring marketer and photographer, I excel in adaptability and managing multifaceted projects with attention to detail. My final year project delved into the experiences of South Asians in goth subculture, highlighting the lack of representation. Fascinated by interconnectedness, I explore how disparate elements form communities. I’ve collaborated with brands like Unidays, TSPTR, Unseen Beauty, Tinder, and All We Are. My work underscores a commitment to diversity and inclusivity while leveraging strategic marketing insights and compelling visual storytelling.
Projects
  • Tropia (Castle Rock x Wigflex)
    Tropia (Castle Rock x Wigflex)A creative outcome for Nottingham Trent University's collaboration with Castle Rock and Wigflex. A sour IPA with 4.5% alcohol, promising a refreshing tropical adventure with every sip. Bursting with flavors like blood orange, lulo, and soursop, it's a sensory journey like no other. The can cover, crafted with neon printing, pays homage to rave culture and features UV-reactive designs, ensuring it stands out effortlessly in any crowd.
  • ShortCuts Conference
    ShortCuts ConferenceI proudly served as the Head of Promotions for the conference, seamlessly managing this intensive two-week project alongside my dissertation, just three weeks before its official submission. Amidst the chaos, I also curated engaging content for the official NTU FCP Instagram, ensuring our digital presence was vibrant and impactful. Beyond the screen, I had the privilege of interacting with guests, conducting interviews, and ensuring their comfort throughout the event. It was a whirlwind experie
  • South Asian Goths
    South Asian GothsThe report investigates the representation problems that exist within the goth subculture and the actions we can take to combat them. It also attempts to attribute an aesthetic unique to South Asian communities inspired by tribal minorities and folklore. This report represents a mere start, and this topic begs to be explored more deeply.
Projects credited in
  • Polari Zine - Our Lives: Our Eyes
    Polari Zine - Our Lives: Our EyesPolari (@polarizine) is an emerging visual community for queer people of all identities, expressions and generations. I have worked with fellow queer people to help authentically capture their personalities through my 35mm photography. The result is a photozine highlighting individual narratives through organic portraits and personal handwritten text. The first issue focuses on queer creatives and students in Nottingham. Nottingham, despite its burgeoning queer scene, receives minimal att
Work history
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    Welcome AssistantNottingham Trent Students' Union (NTSU)
    Nottingham, United KingdomPart Time
    Warmly welcomed and assisted students, faculty, and visitors entering the Nottingham Trent Student Union.Provide helpful information, guidance, and support regarding events, facilities, and services available within the Student Union.Assisted in the management of events hosted by societies and organizations at the student union, ensuring the smooth running of each event and serving as the point of contact for any doubts and concerns.
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    Social Media ManagerNottingham Trent University BA Fashion Communication and Promotion
    Nottingham, United KingdomFreelance
    Part of BA Fashion Communication and Promotions Social Media Team. Collaborating with the memebers from different year groups to produce content and manage the timely posting of it. Point of Contact and Curator for the visuals, aesthetics and Colour scheme of the account. Superviser for the tone of voice on the account.
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Education
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    Mindful PR and MarketingCETYS Universidad
     - Nottingham, United Kingdom
    Completed an online 5-week intensive course, concentrating on advanced PR and Marketing tactics. Developed highly effective communication skills tailored for interactions with media, consumers, and industry professionals.
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    International Fashion Branding and DesignNottingham Trent Univeristy
     - Nottingham, United Kingdom
    Successfully completed a 2-week specialized course focusing on design and branding elements relevant to marketing strategies. Engaged in in-depth analysis and case studies of brand collaborations, proposing strategic outcomes that align with contemporary industry standards.
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