Media lover with a passion for creative copywriting. Fluent in English and Russian, skilled at negotiating consumer-focused digital marketing campaigns for luxury lifestyle brands and Top Tier tech companies. I believe in delivering digital experiences that are not only innovative but also authentic. Feel free to contact me regarding any collaboration & opportunities!
Projects
- Vogue x GQ x Oral B: a multi-platform digital special project with top influencersI led the negotiation of the creative ideas, the media plan, talent options, and the final cost of the deal. Suggested formats such as YouTube video placement, direct & paid announcements on Instagram + Facebook, and banner announcements on vogue.ru and gq.ru to achieve сlient’s KPIs.
- 178 years of Sberbank: Through the Prism of TimeTo celebrate 178 years of Sberbank, we have developed an original event - Sberbank Night at Zaryadye. Sberbank has been dominating the market for decades, and we wanted to celebrate the bank's glory by looking at its history through the prism of time. An evening of music, great food, and loyal clients. A true Sberbank night.
- BIG BANK THEORY: Raiffeisen Bank x Mastercard. A Conference in theory, party in practice.For Raiffeisenbank x Mastercard client event we got inspired by the Big Bang Theory and played a little bit with it. As a result, we came up with the idea of showing what banking of the future looks like, and, it's definitely what Raiffeisen Bank x Mastercard represents: innovation, capturing technology, and the best client service. So, we thought, it would be cool to put a little bit of fun into theory - a one-off event that invites the clients to have fun and get to know the trends in busines
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Work history
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CreatorFreelance
Mexico City, MexicoFreelance
Creating engagement concepts for brands in Russian & English. Works include:
— event ideas for conferences, round-talks, press days, private&public small and large-scale engagements;
— digital activations (media special projects & social);
— video & photo campaign concept creation;
— SMM;
— BTL custom-made solutions for FMCG.
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Junior Sales ManagerCondé Nast
- Moscow, RussiaFull Time
I managed to exceed my personal sales plan by 21%, multiplied corporate deals in two, single-handedly wrote & edited over 50 pitch decks. My main work was focused on identifying & understanding clients' challenges and recommending the best video custom solutions produced by Conde Nast Russia.
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Skills
- Assistant Producer
- Event Organisation
- Assistant Manager
- Social Media Management
- Advertising Planning
- Fluent Russian
- Interpreting English
- Music Events
- Client Management
- Conceptual Copywriting
Education
MAGoldsmiths, University of London
- London, United Kingdom
MA in Creative and Cultural Entrepreneurship, Goldsmiths University, London- UK
Key Modules: Theory of Capitals, Entrepreneurial Modelling, Promotional Culture
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2:1 Linguistics (BAMoscow's Teacher Training University
- Moscow, Russia
Department of theory and practice of intercultural communication
Undergraduate Degree in Linguistics