A digital media professional with a focus on social media marketing. I started my journey in 2015 and I have since taken different roles managing corporate, government & retail accounts in Dubai. Currently working as a social community manager at Wunderman as a part of the Microsoft MEA team.
Work history
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Social Media ManagerWunderman Thompson
Dubai, United Arab EmiratesFull Time
Part of the Microsoft Social Command Center (SCC)
• Responsible for managing Microsoft Gulf social channels.
• Minute by minute participation in conversations that surround our client’s brand, products and services – identified by active listening, social monitoring and ongoing research
• Answering comments and being a brand evangelist within a range of social properties
• Distributing or seeding content and promoting it within real-time conversations
• Flagging detractor/content threats and advocate/content opportunities to the team that are uncovered through direct interaction with consumers
• Liaising with internal client departments to frame responses as and when required
• Developing local content strategies and owned property strategies, owning and evolving conversation, developing content calendars and production schedules as well as inputting to social campaigns
• Social reporting of managed channels on a monthly and quarterly basis
• Working with community managers and creative team members directly & indirectly in other countries
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Temporary Social Media ManagerThe tribe
- Dubai, United Arab EmiratesFull Time
- Creating and implementing social media strategies for clients from public and private sectors
- Creating engaging and relevant content that leverages and enhances clients' social media presence (In English and Arabic)
- Monitoring trends in Social Media tools, applications, channels, design and strategy
- Developing analytical reports about social media accounts performance and ROI
- Providing live event coverage and on spot content creation
- Community moderation and management
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Skills
- Paid Social
- Social Activation
- Social Content
- Social Advertising
- Social Amplification
- Social Media Marketing
- Social Content Strategy
- Social Copywriting
- Social Communications
- Digital Advertising