I am Laimė — a Lithuanian designer, based in London. I make culturally inspired, conceptionally driven graphic design, mostly in identity, digital and print. Graphic storytelling and critical thinking, helps me seek diverse perspectives to foster a deeper understanding of the world around us.
I create visual identities, websites, exhibitions, and printed materials, combining rigor with dynamism, finding ideas through an iterative process. I approach research, through open curiosity and consider conscientious and collaborative communication key for creative, strategically crafted, intelligently elegant work.
Projects
- Eglė Jauncems WebsiteBrand Identity and website for a London based artist, Egle Jauncems, who makes rooms out of art, and art out of rooms. By recuperating the debris not of the street but the alienated contours of our everyday lives — the surgical mask left in our pocket, the cardboard packaging in the baseball caps we buy, and the kitsch decorations we play with to delight our children — her work reimagines the function of waste and beauty in a postlapsarian consumer age. The idea for the website, which was done
- CalendarCalendar design, as a personal project made for friends, involving sketches, mental notes, saunters collated in night-time Vilnius, Lithuania, and illustrations inspired by sleepwalks during the pandemic. Lithuania. The city has been a significant source of inspiration, particularly during night-time, with all the amalgamations of architectural styles and post-soviet sculpture depicting animals that are surrounded by urban plants that have never been tamed. Night-time uncovers a magical root sys
- Grumio TypefaceGrumio stems from the harlequinade that is the legacy of soviet-era animation in Eastern Europe, blending medieval charm and folksy elements. A whimsical typographic interplay evokes a vivid scene of sharp-cut serifs, echoing towering spires and geometric base shapes that parallel cobblestone foundations. Grumio’s character is built on a reverse contrast, reminiscent of a jester—a figure who, despite being perceived as a fool, often carries profound influence in courtly settings. Pointed serifs
- Learning from Lived ExperienceLayout supporting The South London Refugee Association’s briefings and recommendations on access to support and specialised immigration advice for families with ‘No recourse to public funds’ (NRPF). This document also included the shared experience from a group of women with lived experience of falling into destitution as a result of having an NRPF condition on their leave to remain in the UK.
- Klenkens TypefaceKlenkens a type revival of the redrawn Kleukens Antiqua (Bauer, 1910), by 'Žaibas' (“Lightning”), a Lithuanian printing press in 1930. The name was changed by flipping the letter “u” from " Kleukens" to "Klenkens". The letterform chiseled wedgyness carries a slumpy “G” with a crane-like neck, an “r” with a claw-like terminal and an “A” shuffling inward facing serifed feet: all drawing closer the sinuous curves in nature. This counterfitting reformats the focus from a single-artist narrative to p
- Aqueous Exhibition PosterThe Aqueous photographic series explores light within water, or a formation of water, that unites body, movement, light, and water. The motif of water, as a conduit of form is a manifestation of a long pursuit of such a form. Rita’s works immerse us in a world which is ephemeral, as if a splinter of reality. Water, however, creates a sense of a secondary reality. Typographic identity developed for the book, poster, exhibition walls and the invitation leaflet, aiming to contrast the fluidity of
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Work history
Senior DesignerVMLY&R
- London, United KingdomFull Time
Midweight- Senior DesignerSudler London
- London, United KingdomFull Time
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Skills
- Adobe Indesign/illustrator/photoshop
- Adobe Acrobat
- Adobe Muse
- Screen Printing
- Book Binding
- Letterpress
- Basic Metalwork
- Print Production
- Adobe Dreamweaver
- Photography
Education
Post Graduate in Graphic DesignLondon College of Communication, UAL
- London, United Kingdom
Practice-led research course developing independent and critical work, that looks at the significance of objective and subjective design to the growth of the graphic designer as an author and its influences on evolution of different social narratives.
BA (Hons) DesignGoldsmiths, University of London
- London, United Kingdom
Looking at how far drawing be taken in everyday situations. From a thought that all actions create movement and shape, a series of drawing tools had been devised, allowing you to draw in the shower, walking or in your sleep, all documenting these invisible artistic movements that we are not aware of.