Eglė Jauncems Website

Brand Identity and website for a London based artist, Egle Jauncems, who makes rooms out of art, and art out of rooms. By recuperating the debris not of the street but the alienated contours of our everyday lives — the surgical mask left in our pocket, the cardboard packaging in the baseball caps we buy, and the kitsch decorations we play with to delight our children — her work reimagines the function of waste and beauty in a postlapsarian consumer age. The idea for the website, which was done in a Baltic tandem with Egle and the Latvian web developer LaumaWorks, aimed to create a white space backdrop that would usually showcase Egles' work without intteruption. The slightly whimsical font was chosen to contrast the liminal minimalism of a gallery environment, and tune in with such organic materials as oils on linen, rabbit skin glue, staples, beeswax, weaving techniques and pigments that the artist mixes and developes within her practice.