Projects
- Vietnam Coffee Republic - Single Origin PackagingIllustration | Packaging - 2016 Vietnam Coffee Republic - or VCR, is a specialty coffee shop and recently had a re-branding plan for their new coffee bar and their coffee bean line, conducted by Blank Co. - a design agency based in Ho Chi Minh City. I was asked to create a number of new designs for packaging and other print materials for this project. The work featured in this portfolio is my illustration for VCR’s Single Origin packaging - the shop’s specialty coffee line.
- Kenyukai Kendo Club - BrandingBrand Identity | 2011/15 HCMC Kenyukai is a kendo club in Ho Chi Minh City, providing a practice place for enthusiasts of the Japanese martial art in the city. Founded in 2010 by a group of young and passionate kendo players, it is a place where fundamental values of the thousand year old martial art are shared and respected but within a progressive and open-minded atmosphere, in which all members and guests are treated equally regardless of levels and experimental training methods are encourage
- Saigon Riders - Mekong ToursPrint Design | 2016 Saigon Rider is a motorbike adventure tour provider in Hochiminh City. Their group tour locations include Saigon, its surrounding areas, Northern Vietnam highlands and the Mekong Delta and they want a better design for their tour brochure, for which I created two versions. The brochure showed in this portfolio is the prototype design for their Mekong Delta tours.
- Chi Hoa Vietnamese CuisineBrand Identity Design | 2014/15 “Chị Hoa” - “Ms Hoa” in English, is a mid-range restaurant located on Le Thanh Ton Street in central Saigon. Hoa, meaning “flower”, is a popular Vietnamese female name which gives an impression of a feminine, gentle and humble personality. The name was chosen to celebrate the memories of the Vietnamese mothers who are sweet, kind and always take good care of their family. The restaurant wants to stay faithful to the traditional Vietnamese recipes but to serve them
- Edgeless ConcertVisual Concept | Illustration & Print Design - 2016 A collaboration between a talented Japanese folk band and a charming Vietnamese female vocalist/storyteller, “Edgeless” is about moments of inner peace brought by music. It is a refreshing retreat from the frenzy of modern life, to create sense of re-connection and empathy with one another. The concert revolves around experimental performances, Zen spirit and the juxtaposition of Japanese and Vietnamese music, in order to prove that music trans
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Education
Post-graduate
London, United Kingdom
MA Graphic Media Design