About me

I’m a graphic designer – aka woolypear – with a penchant for drawing. (I even created a doodle blog for kids: kidcandoodle.com) I'm known for : elegant typography, keen colour sense, and exceptional layout skills. My favourite projects include packaging non-fiction lifestyle titles for publishers such as Penguin | Randomhouse and Harper Collins, but I’ve also produced marketing campaigns for Estée Lauder, Bloomingdale’s, Morgan Stanley, and others. I’ve lived on four continents : Asia, North America, Australia, and now UK/Europe. http://lana-le.com twitter: @woolypear instagram: @woolypear facebook: http://www.facebook.com/woolypear

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• I'm hosting a make your own Christmas cards workshop at London Centre for Book Arts, 13 Nov, 3-6pm (£40 - 12 spots) https://bit.ly/2Z3cOhH

Projects

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  Super Staff at The Cartoon MuseumI created this art for the first page of a cover letter. While I didn’t get the job, I’m hoping that by sharing, I’ll receive commissions like this. Hire me to doodle a portrait of you or your team.
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  ACE Hotel, NY art commissionJou-Yie Chou at ACE Hotel commissioned me to create murals for rooms 622 and 728 for their New York location. Mr Chou had seen my sequential how-to illustrations in craft books such as Joelle Hoverson’s Last-Minute Knitted Gifts, or Lily Chin’s Crochet Tips & Tricks and thought they’d add a warm, interactive quality to the decor of the rooms.
• 1

  Shop Cats of New YorkFun Fact: Shop Cats of New York was shot by Andrew Marttila, aka instagram’s popular cat photographer @iamthegreatwent cover and interior design: woolypear design director: Lynne Yeamans
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  Lobster!Lobster! by Brooke Dojny, published by Storey Publishers cover and interior design, illustration by woolypear art director: Mary Velgos
• 8

  Farm Life DrawingI organised this illustrator’s meet-up and created the event graphics for The AOI | Blend London at Surrey Docks Farm, London. https://theaoi.com/event/farm-life-drawing-blend-london-illustrator-meet-up/
• 2

  Lady Garden painting“Lady Garden” Art created especially for the Vagina Museum’s “Open Soon” silent auction fundraiser; posters announcing the event were seen around London neighbourhoods. Remarkably, I had the lowest Instagram following of any of the artists participating, yet my painting sold for the third highest amount.

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Work history

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Artistwoolypear
Jan 2002London, United KingdomFreelance
artist, illustration & design practice specialising in packaging lifestyle titles for Penguin | Random House, Harper Collins, Hearst Publishers, and Storey (all US); notable projects also include comissioned art for Ace Hotel NY, illustrations for children’s classics for iPad — Goldilocks, & Rapunzel for KwiqApps (USA); creating content for kidcandoodle.com (a doodle blog for young artists)
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Co-founderenki new york
Jan 2000 - Dec 2001New York, United StatesFull Time
wearer of many hats / co-founder, design & illustration studio with Rosanne Kang; clients included: BeautySpy.com (an online beauty retailer based in London/NY/Munich — creation of brand, art direction of website, product catalogues, design of marketing materials, & packaging); Ostara Uniformes (identity & catalogue design for a Parisian clothing designer); L’Oréal Professional (redesign of their company news­letter in NY); New York Magazine (illustrations)

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Skills

• Book Layout
• Book Design
• Adobe Indesign/illustrator/photoshop
• Art Direction
• Promotional Design
• Brochure Design
• Illustration
• Editorial Design
• Drawing
• Hand Lettering

Education

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Bachelor of Design, Bachelor of Fine Arts California State University, Fullerton
Sep 1989 - Jun 1993Fullerton, United States
I was the first person in my family to graduate from college. I studied illustration and graphic design whilst working in retail to pay for my education.