Creative Director of All 4, 4creative - Channel 4 and Chair of PromaxBDA Uk (industry body for celebrating tv marketing and creative). To counter balance the creative demands of the tv & advertising industry, I also paint in my spare time. I’m more Irish than English. I have always been drawn towards working for places with activism in their soul – St Martins Art College (BA hons in graphic design & illustration), The Body Shop (at the height of its Against Animal Testing campaign) and now the public service broadcaster Channel 4. If I had any advice to give about creative work it would be – keep it simple and be realistic about human behaviour.