All 4 New Visual Identity 2019

4Creative and DixonBaxi have created a new identity for the on-demand service, based on Lambie-Nairn’s iconic ‘4’ logo and a horizontal ‘streaming bar’.

All 4’s redesign is part of a wider project to unite Channel 4’s various brands – last year, the broadcaster rebranded its digital channels to incorporate the ‘4’ logo created by Lambie-Nairn in 1982.
Read more about the new identity here.


  • Channel 4

    Channel 4

    • Television


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Creative Director
Senior Brand Designer
Screenwriter | Producer | Marketer