Latifu Laoye is the Co-Founder of LSB Studios, a creative production company and cultural platform, dedicated to powerful community-driven visual storytelling. With a background in 📸 commercial photography and production, Latifu leads a dynamic team that partners with brands, artists, and communities to create work that is emotionally, aesthetically, and culturally relevant.
Since launching LSB Studios, Latifu has cultivated a creative ecosystem that blends stills, motion, and experiential work — from global campaigns to grassroots activations — always centering collaboration and elevating underrepresented voices.
Guided by the belief that creativity thrives in conversation, Latifu has positioned LSB Studios as more than a production company — it’s a home for storytellers, a launchpad for emerging talent, and a movement shaping the future of image-making.
Latifu brings a neurodivergent perspective 🧠 to leadership and creative direction. Using non-linear thinking is his superpower for innovative problem-solving and concept development. This lens has helped Latifu approach challenges with a unique perspective — often uncovering ideas and angles others overlook.
Projects
Projects credited in
- MOVE TO ZERO NikeHave you ever had a favourite piece of gear you've had to retire because it's seen better days? We all have. LSB STUDIOS ltd were gassed to have been brought on board to shoot the stills � by Sliced Studio for R/GA & their client Nike on their MOVE TO ZERO #community campaign. They're encouraging members to give their old gear the comeback it deserves. Instead of tossing it out, let's find ways to repurpose, reuse, and recycle.♻️ Let's step towards a more #sustainable #future, one piece of gear
- NIKE AIR MAX "BLISS" CAMPAIGN FOR OFFICE SHOESSo much goes into our projects, a lot of detail gets lost in the content format. I wanted to make this visual case study for anyone interested in how we made one of our favourite projects to date the Nike Airmax “Bliss” campaign for @officeshoes. Huge shout out to my Sense of Sync team and everyone involved in making this as powerful a project as it was!
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Work history
Co FounderLSB Studios
London, United KingdomFull Time
LSB is a creative studio that bridges the worlds of client and creative. We make visually thought provoking work and demystify the creative process.
Skills
- Photographic Direction
- Photographic Printing
- Photography
- Photography Shoots
- Photography Production
- Analgoue Photography
- Advertising Photography
- Campaign Photography
- Product Photography