Latoya Fitoor

Latoya Fitoor

Photographer. Director. CD.London, United Kingdom
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Kara Blake
Latoya Fitoor

Latoya Fitoor

Photographer. Director. CD.London, United Kingdom
About me
Fitoor means passionate and driven in Urdu… A colour Connoisseur with a fondness for imaginative art direction - I love to create strong visuals. I am also a creative writer good at writing sophisticated and exciting copy for ads/marketing use. Overall I am a multifaceted writer open to writing all types of stuff. Message me for more info/collaborations :) Website-
  • Cover art for play "Lava"
    Cover art for play "Lava"Was so fun shooting cover art for @bushtheatre upcoming play “Lava”- written by Benedict Lombe. “When a woman receives a letter from the British passport office, she is forced to confront an old mystery. Lava is an explosive debut from Benedict Lombe that will turn the way you see the world on its axis.” I had such a great conversation with her on playwriting while shooting and was left with some brilliant tips. Art direction by Doug Kerr. Wardrobe provided by Tina Lombodi.
  • Sister sister (pt 2)
    Sister sister (pt 2)Sister sister is a personal project of mine which aims to celebrate the innate familiarity shared between women. A lot of my work focuses on colour play and placing the subject in a space that echoes their inner worlds/desires. I set this project in a wood like area almost like a secret place where women/girls can go to and feel accepted and seen by other women. An escape. Instagram details. Model: @nazyrn.hassan & Daniella.xsmith Photo assistant: itsrukkyxx Make up artist: nicolebattola
  • New wave magazine push and pull summer magazine
    New wave magazine push and pull summer magazineLast summer, Nwavemagazine invited 10 of its favourite photographers to create some images/concept which I believed encapsulated the theme of summer. I creative directed and shot a project titled "(inter)Stella" With playful and exaggerated use of make up - I wanted to celebrate the 21st century black women and her freedom in self expression. With summer comes a chance to show out. To be a light in whatever way one chooses to be and to step out in that light. The push and pull magazine is ava
  • June shot by me
    June shot by meLearning light: arrived at the beach in time for golden hour, played with a golden reflector and natural shadows. Not having to edit picture is a photographers dream! :)
  • Virtual exhibition Agoraimages X United Nations (UN75)
    Virtual exhibition Agoraimages X United Nations (UN75)Humbled to have had one of my work showcased in "The world we want" virtual exhibition hosted UN alongside 75 other images celebrating the UN 75th anniversary on 24th October. Also showcased on a slide at the UN headquarters in New York. I shot "Somber" last year may and it's explores mental health leading from a character dealing with OCD. For the exhibition I communicated how I wanted a world where young people would be equipped and education with the means with dealing with mental health. I
  • Studio shoot
    Studio shootShot in a studio f for a dancers press pack. Using my basic knowledge on lighting I lit the space myself with little assistance, I shot on a canon 750d using one main light source...less is truly more. I believe the shoot went successfully as I achieved the "Campaign" look I was going for. I look forward to shooting more e commerce/fashion brand work and also mastering and using light in more interesting ways. :)
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Projects credited in
  • My birthday shoot
    My birthday shootSo I decided do a conceptual shoot for my birthday. This shoot really means so much to me, if anything almost like a door as I step more into my authentic self- tapping into my talents and potentials with confidence. I think a lot of times we tend to hold back from making moves because we’re in our heads a lot, questioning and procrastinating. I did for so long. I’m so excited for this turning point and this part of my journey, like the cowries in my hair I will be tapping more into my spiritual
  • Visual Identity for 'Boys Are Blue'
    Visual Identity for 'Boys Are Blue'Latoya Fits Okuneye approached me to design a visual identity for her 'Boys Are Blue' project. During my design process, I wanted to keep adding context to her project. The light blue which can easily be mistaken for purple summarised one of her main goals, which is questioning masculinity, the androgyny in the colour embodies that. I kept that chain of thought with the repeated male sex signs in the background and purposely gave 'Boys Are Blue' a pale pink, to keep the idea of exploring masculi
  • Dalston
    DalstonA few photos I took while assisting Latoya in her project "Boys are blue"; all digital portraits.
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Work history
    Freelance writer, copywriter and photographerSelf Employed
    London, United KingdomFreelance
    I work as freelance photographer and director. I am also a freelance copywriter who works closely with directors for short film, tv adverts and music videos.
  • Photography
  • Photography Editing
  • Writing
  • Directing Screenwriting
  • Directing Freelancers
  • Directing Film
  • Directing Photoshoot
  • Directing
  • Creative Direction
  • Modelling
  • Production Co-ordination
  • Cinematography
  • Art Directing
  • Creative Art Direction
  • Studio Lighting
  • Studio Photography
  • Studio Co-ordination
  • Studio Setup