Latoya Fitoor

Latoya Fitoor

Photographer. Director. CD.London, United Kingdom
+ Info


Sofia Perera
Mariana Fernández
Ivy Hills
Latoya Fitoor

Latoya Fitoor

Photographer. Director. CD.London, United Kingdom
About me
I am Latoya Okuneye, 23yr multifaceted creative based in London, I am mainly a fine art/portraiture/ fashion photographer. My work is mostly based around visual story telling- with a love for intentionally colourful and playful yet striking imagery. As an image maker aims to document underrepresented groups of people with her work exploring themes around identity, womanhood and mental health. Currently open to commercial work, adaptable I am also able to take on other types of photography projects.
  • What you love
    What you loveDocumenting intimately black love in some of its many facets. Few images from the Test shoot part of the project, so excited to debut the full project soon! Creative directed and shot by me Lighting by James Handley
  • "GAIA GARDEN"  permanent outdoor exhibition.
    "GAIA GARDEN" permanent outdoor exhibition.Delighted to have my work “sister sister” on display/exhibited for the brand new Gaia’s Garden in central london by @playniceldn, gorgeous design by @adapt_____ A beautiful garden made with community and progressive environmental changes in mind- by young people for young people. Address: 65 Holborn Viaduct, London, EC1A 2FD Mn for more updates��☺️
  • "Shakara" exploratory fashion film
    "Shakara" exploratory fashion filmThis was one of my first attempts at directing a film/moving images and I had an absolute blast. Shakara explores Nigerian girls in some of their different facets, I look forward to exploring my dual British Nigerian heritage in more of my visual works. Full team credit:
  • "SHAKARA" photo project.
    "SHAKARA" photo project.“The male gaze- what is the male gaze? The male gaze was everything. We have now transitioned into the female gaze. Through the currency of fashion, we have become the ordinary radicals.” Shakara which translates to “showing off/flair” in yoruba is a photo project which celebrates the role of the 21st century black Nigerian women in Britain and their influence in beauty/fashion. The project aims to commemorate the thriving 21st century black women and her influence in fashion creating a table
  • AOP+ Canary Wharf black history month exhibition
    AOP+ Canary Wharf black history month exhibitionMy photo project " SHAKARA" which celebrates the influence of black Nigerian women in the diaspora as SILVER WINNER for the exhibition. Shakara is on display/exhibited at the cross rail place roof garden in Canary Wharf for the black history month!
  • Nike Shimmer 4 debut for SNKRS app
    Nike Shimmer 4 debut for SNKRS appMy first shoot for Nike SNKRS app for the release of the brand new shimmer Jordan's. Had such a lovely time shooting with JESSY LAW. Shot in Hackney. Shot by me Production : familycreative Talent/CD: Jessy law Photo assistant: Daniel Ikpehai
+ View all
Projects credited in
  • Omodé
    OmodéOmodé is a project that reflects on childhood. I was able to come up with hairstyles that reflect the innocence of a child and also add some Nigerian culture to it
  • Omo Omi
    Omo OmiExploring the spiritual connection to water
  • My birthday shoot
    My birthday shootSo I decided do a conceptual shoot for my birthday. This shoot really means so much to me, if anything almost like a door as I step more into my authentic self- tapping into my talents and potentials with confidence. I think a lot of times we tend to hold back from making moves because we’re in our heads a lot, questioning and procrastinating. I did for so long. I’m so excited for this turning point and this part of my journey, like the cowries in my hair I will be tapping more into my spiritual
  • FORM
    FORMDirected by Latoya Fitoor. "Something new is coming Taking form in the dark of my underbelly making its way up, A parasite, an unwanted visitor making home in places uninvited, Something new is coming It’s crawling, finding its way into my mind Coursing through my veins, this joyful ecstasy one that I’ve never known or experienced before Something new is coming Something unexpected, it has tried so many times but always seems to implode in on itself, Reverting back to what w
  • The Hair HA(r)T
    The Hair HA(r)TSo I decided to try something different with this look, I wanted to incorporate traditional Yoruba hairstyles with a more youthful and playful feel. I got some colourful yarns, a hot glue gun and a wig cap and let my creative juices flowww. I was frustrated at some point because it was taking so long to do and I just wanted to give up but I knew that this piece would put together my whole concept of the hair art.
+ Show more
Work history
    Freelance writer, copywriter and photographerSelf Employed
    London, United KingdomFreelance
    I work as freelance photographer and director. I am also a freelance copywriter who works closely with directors for short film, tv adverts and music videos.
  • Photography
  • Photography Editing
  • Writing
  • Directing Screenwriting
  • Directing Freelancers
  • Directing Film
  • Directing Photoshoot
  • Directing
  • Creative Direction
  • Modelling
  • Production Co-ordination
  • Cinematography
  • Art Directing
  • Creative Art Direction
  • Studio Lighting
  • Studio Photography
  • Studio Co-ordination
  • Studio Setup
    A LevelsUrswick school
    London, United Kingdom
    English literature, drama and theatre studies and history
    AOP open award 2022