Laura Alcalde

Freelance Set Designer/ Stylist

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Creative Director


Projects credited in


  • Events
  • Photoshop
  • Prop Making
  • Styling and Directing Photo Shoots
  • Styling and Directing Still Life Photo Shoots
  • Productions
  • Set Stage Design
  • Props Design
  • Editorial Experience
  • Editorial Projects
  • Pop up Exhibition

Companies I’ve worked with

View all
  • Wallpaper*


    • Publishing

Work history


Freelance Set Designer, Prop Stylist and Editor

Laura Alcalde

Nov 2009


Art Direction & Visual Consultancy


Aug 2013 - Apr 2014
  • I was employed by the creative director Blue Farrier for a very specific and temporal task during the re-launch of this British label in 2013. I was in charge of bringing and propose ideas and references for the new visual identity of the brand for its different communication platforms. This involved direct liaising with the creative director, to set up briefs and mood boards for the free-lance professionals, (Art directors, architects, show producers, etc. )


Fashion Editor Hercules Magazine

Hercules Magazine

Nov 2009 - Sep 2012
  • Hercules is an international luxury menswear publication based in Barcelona and NY. As Fashion Editor I was responsible for the seasonal trend forecasting and analysis of the menswear collections. For each issue I wrote short features in Spanish and English, produced and styled fashion stories. The task included the liaising with international contributors, creative agencies, and to build and maintain an excellent work relationship with advertisers and PRs.



Fashion Photography and Styling Foundation

London College of Fashion

Aug 2003 - May 2007
  • Fashion Photography and Styling