Laura Alcalde

Laura Alcalde

Freelance Set Designer/ StylistLondon, United Kingdom
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Laura Alcalde

Laura Alcalde

Freelance Set Designer/ StylistLondon, United Kingdom
Projects
  • Creative Direction and Styling for Wallpaper watches editorial
    Creative Direction and Styling for Wallpaper watches editorialI was commissioned by the Fashion Director and Watches&Jewelry editor to come up with a story for a watches story for their Christmas Special. The project was approved after a proposal to the team, which involved research and mood boards. I was also the responsible for the fashion and prop styling and was involved in the production.
  • Visual&Creative Consultant
    Visual&Creative ConsultantDuring 2013 I was recruited by Issa fashion label to help with the brand's re-launch visual identity. Starting from zero, I was responsible to bring ideas and communicating a new solid brand identity for the various platforms: website, look books, e-coomerce. I reported weekly to the creative director, and lead various approved projects. I also worked on the pop-up design space at Liberty, developing and creating the new space for the brand at the department store.
  • Creative direction for UNO models magazine
    Creative direction for UNO models magazineWorking alongside an Art Director, I was responsible for creating an editorial platform to promote the agency talents, under an inspirational publication. My duties involved creating additional contents, liaising with model agencies around Europe, research, and producing a still life editorial.
Projects credited in
  • TANK
    TANK
Work history
    Freelance Set Designer, Prop Stylist and Editor
    Art Direction & Visual Consultancy
     - 
    I was employed by the creative director Blue Farrier for a very specific and temporal task during the re-launch of this British label in 2013. I was in charge of bringing and propose ideas and references for the new visual identity of the brand for its different communication platforms. This involved direct liaising with the creative director, to set up briefs and mood boards for the free-lance professionals, (Art directors, architects, show producers, etc. )
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Skills
  • Events
  • Photoshop
  • Prop Making
  • Styling and Directing Photo Shoots
  • Styling and Directing Still Life Photo Shoots
  • Productions
  • Set Stage Design
  • Props Design
  • Editorial Experience
  • Editorial Projects
  • Pop up Exhibition
Education
    Fashion Photography and Styling Foundation
     - 
    Fashion Photography and Styling