Hi, I’m Laura Álvarez – a multifaceted creative professional from Madrid (Spain) currently based in The Netherlands.
I make audiences connect with brands through compelling visuals. As a visual storyteller, I ensure that an emotional connection between a brand and its target user is established.
Ideas for new concepts constantly arise in my head and my greatest satisfaction comes when those ideas are translated into projects.
I mainly seek inspiration in fashion, design, architecture and I enjoy perceiving how light affects the little things in my every day life.
Projects
- ELEMENTS - FINAL DEGREE PROJECTFor my Final Degree Project in Fashion Communication, Styling and Image, I contacted a small brand based in Madrid which I admired a lot and share my visual identity with. This brand, ‘Fiorella Pratto’ was in need of new content creation and visibility to reach a larger audience. My goal was to create a fashion film that would present the universe of the brand through a visual story. The result of this project turned out being the complete art direction and storyboards of each element plus an e