ELEMENTS - FINAL DEGREE PROJECT

For my Final Degree Project in Fashion Communication, Styling and Image, I contacted a small brand based in Madrid which I admired a lot and share my visual identity with. This brand, ‘Fiorella Pratto’ was in need of new content creation and visibility to reach a larger audience. My goal was to create a fashion film that would present the universe of the brand through a visual story. The result of this project turned out being the complete art direction and storyboards of each element plus an editorial produced at my home using the brand’s clothing and a short video working as a trailer. The project revolved around the 4 elements in nature: wind, water, fire, earth.