About me
As a copywriter and content creator, I have spent the past eighteen months producing diverse written content for a variety of hospitality brands across multiple platforms. I have benefitted from working closely with marketing managers and executive directors to translate creative briefs into compelling, on-brand copy.
By nature, I am a highly adaptable and diligent individual, a practical thinker, fast learner and problem solver. I am a word nerd, an avid writer with excellent attention to detail and a keen eye for creativity and design.
Work history
CopywriterHawksmoor
- London, United KingdomFreelance
• Effectively presenting brand tone of voice and enhancing established brand guidelines
• Crafting angles to improve engagement, encourage action and boost online sales
• Delivering high quality copy for newsletters and inserts (for Hawksmoor at Home), restaurant menus, as well as social media, Facebook ads and the website
• Employing my wide industry knowledge to monitor competitors and like-minded brands to ensure that content is distinct, engaging, and fresh
Content CreatorKERB
- London, United KingdomFreelance
• Content creation and planning, producing clear, engaging and genuine copy, adopting very specific brand tone of voice and working to brand guidelines
• Social media – implementing defined strategy across Instagram, Facebook, LinkedIn and Google
• Producing photography and video content for social posts, showcasing the vibrancy of the markets
• Strong experience in MailChimp, Adobe Creative Suite and Canva
• Proficient in scheduling tools, such as Planable and Hootsuite, and Google Analytics to track and measure engagement and audience reach
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Skills
- Events
- Marketing PR
- Writing
- Presenting
- Events PR
- Marketing
- Networking
- Pitching
- Communications
- Media Relations
- Client Management
- Excel
- Office
- Powerpoint
- Word
Education
English BA
-
Expanded my understanding of 'English' through encounters with prose, poetry and drama from the medieval period to the present. Explored the workings of language in literature and society and developed my creative writing and analytical skills.