Living and working in Manchester, I am a storyteller by nature, with over 7 years of experience across numerous brands and partners, most recently leading the Social Content strategy for Dr. Martens.
Previous brands and partners I have worked with include: Topshop and Topman, Vogue, Supreme and Lazy Oaf, Tate Britain, The Clash, The Who and many more.
Projects
Work history
Global Social Content LeadDr. Martens PLC
- London, United KingdomFull Time
- Strategising key culture moments within the Dr. Martens content calendar, informed by market trends and tied to brand strategy.
- Delivering a seasonal culture roll-out GTM pack.
- Managing agency and culture partners to develop engaging content marketing programs that drive business goals, overseeing content development and project timelines.
- Working collaboratively with the Global Marketing function and senior leadership, managing relationships and skill-sharing across the global teams to create effective communications strategies that articulate our brands voice.
- Provide feedback and edit support, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing.
- Review content for messaging, style guidelines, brand consistency, and tone of voice; provide education and guidance to ensure high quality output.
- Delivering expansion of brand campaigns, from initial concept, moodboarding, and agency on-boarding to delivery of outcome.
Skills
- Project Management
- Social Media Management
- Briefing
- Copywriting
- Community Management
- Social Media Marketing
- Social Strategy
- Social Content
- Content Ideation
- Briefing Creative
Education
C
C
BA (Hons) Fashion DesignColchester School of Art
- Colchester, United Kingdom