Laura Douglas
Available

Laura Douglas

Freelance Social Content SpecialistManchester, United Kingdom
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Laura Douglas
Available

Laura Douglas

Freelance Social Content SpecialistManchester, United Kingdom
About me
Living and working in Manchester, I am a storyteller by nature, with over 7 years of experience across numerous brands and partners, most recently leading the Social Content strategy for Dr. Martens. Previous brands and partners I have worked with include: Topshop and Topman, Vogue, Supreme and Lazy Oaf, Tate Britain, The Clash, The Who and many more.
Projects
  • Dr. Martens World Aids Day with Rainbow History Class
    Dr. Martens World Aids Day with Rainbow History ClassA 3-part series commissioned with Rainbow History Class to #learnontiktok about World Aids Day. Each episode featuring a different theme and a new substitute teacher.
  • Dr. Martens | BOOTS AT THE TABLE
    Dr. Martens | BOOTS AT THE TABLEA 3-part series amplifying under-represented voices across the music industry, with @jaguarworldwide @akataahliah @tigerhaginoreid and @lleoworld to discuss ways to improve representation for women and non-binary people.
  • Augmented Reality Fashion
    Augmented Reality FashionWorking with augmented reality creator and expert PiperZy to apply some AR fashion to an existing Dr. Martens shoe highlighting the innovation of the Audrick range.
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Work history
    TOPSHOP TOPMAN logo
    TOPSHOP TOPMAN logo
    Social Media ExecutiveTOPSHOP TOPMAN
    Full Time
    Dr. Martens PLC logo
    Dr. Martens PLC logo
    Global Social Content LeadDr. Martens PLC
     - London, United KingdomFull Time
    - Strategising key culture moments within the Dr. Martens content calendar, informed by market trends and tied to brand strategy. - Delivering a seasonal culture roll-out GTM pack. - Managing agency and culture partners to develop engaging content marketing programs that drive business goals, overseeing content development and project timelines. - Working collaboratively with the Global Marketing function and senior leadership, managing relationships and skill-sharing across the global teams to create effective communications strategies that articulate our brands voice. - Provide feedback and edit support, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing. - Review content for messaging, style guidelines, brand consistency, and tone of voice; provide education and guidance to ensure high quality output. - Delivering expansion of brand campaigns, from initial concept, moodboarding, and agency on-boarding to delivery of outcome.
Skills
  • Project Management
  • Social Media Management
  • Briefing
  • Copywriting
  • Community Management
  • Social Media Marketing
  • Social Strategy
  • Social Content
  • Content Ideation
  • Briefing Creative
Education
    C
    C
    BA (Hons) Fashion DesignColchester School of Art
     - Colchester, United Kingdom