About me
I am a flexible, innovative and creative individual. I have great motivation and pride in the execution of my work with proven organisational ability performing within strict time restrains?budgets and briefs.
I aim to deliver above the expectation and am always positively upbeat. I have great interest within the fashion and all performing art industries, willing to improve and expand my knowledge through valuable work experience and hard work in a thriving job role.
Projects
- Freelance workPhotos show: Glastonbury festival BBC Music Awards Johnny Walker Launch of Blue Label-'Symphony in Blue' McDonalds 40th anniversary UK Other jobs include: The X factor, Vice, GQ Various jobs for production companies such as: RedB, Mentorn, Done and Dusted, Unspun creative, CBBC, BBC...
- Campaign concept and creation Alexander Wang X NikeThis project follows a brief of creating a marketing campaign and communication strategy for a collaboration combining two different level brands. I chose Alexander Wang and Nike, a presentation and essay explains my rational in full, this was presented and received with great excitement. Alexander Wang then went on to officially announce a sportswear inspired collaboration between themselves and mass market retailer H&M which launched recently. This concept proposed a commercially realistic proposal for a collaboration between two globally renowned brands designer luxury Alexander Wang and sports giant, mass market Nike. Alexander Wang X Nike aimed to compete in the global luxury performance-wear market, whilst engaging the target market and remaining true to the current brand identities. This proposal was based on the analysis of the growing market share of the luxury sportswear market, providing a specific marketing campaign concept and plan followed by a event generating enthusiastic interest online through guerrilla marketing. The main aim was to utilise digital marketing and direct marketing to achieve awareness short term allowing room for potential future expansion. The presentation gave a overview of the proposal along with specific marketing communication plans that had been shaped specifically around the needs of the target consumer and current and predicted climate for this new collaboration with both brand perceptions in mind and how to control this. I decided the presentation should be sensory in keeping with the proposal the audience were presented visually with simulated digital installations , mood boards, peppermint scent humidifiers, and customised merchandise.
- Glastonbury Art DepartmentI have worked for the Creative director and production designer Misty Buckley for the previous 6 years as part of her art department team helping to put together the amazing festival that is Glastonbury! Designing, set dressing and styling props in various areas and stages of the festival focusing on The Park, Williams green, Interstage and VIP. This experience has proven greatly the ability to manage social and professional relationships with great emotional intelligence and an upbeat, will
Work history
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Freelance CreativeFreelance
Buying for production design. Set dressing, prop styling, fashion styling and creative direction.
Skills
- Fashion
- Events
- Marketing PR
- Styling
- Politics
- Photoshop
- Organisation
- Cultural Awareness
- Marketing Communications
- Prop Buying
- Contemporary art
- Creativity and Innovation
- Microsoft Excel Word Publisher Powerpoint
- Communication Presentation
- Digital Marketing Strategy
- Prop Dressing
- Contemporary Issues Affecting Society
- Ethics and the Environment
- Contemporary Issues Affecting the Market
- Campaign Concept and Creation
- Up-beat Attitude
Education
BSc Hons International Fashion Marketing
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Marketing communications- branding, campaign creation, advertising. Contemporary Issues including ethical sustainability challenges. People management- leadership, organisational structure and emotional intelligence. Marketing mix and consumer profiling, branding and cost plus pricing. Business management - merchandising and supply chain management. Product development and creative marketing - use of CAD, photoshop, visual presentation and fashion forecasting
Various Short Course
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Design portfolio preparation, retail marketing and management and Introduction to the fashion business
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