Laura Lutz Creative and Brand strategy

Projects

2
Matahari Beach Club, BaliThe idea for this project derived from the designers love for this beautiful spot on earth and her great interest in Lounge bar culture and music. The intention was to create a place where people from all over the world can get together and simply relax and enjoy life watching the stunning sunset over the ocean. The design is strongly inspired by the local culture and natural elements of the island. By strictly using local materials the designer aimed to lower the impact of construction to a min
Allen & Overy, ChinaThe lawyers office of Allen and Overy, a famous brithish lawyers firm, is located in Central world tower III, the tallest buildingin Beijing. The task was to design an 1300 sqm office that reflects the companies values as beeing an international and extremely trustworthy firm. The design and the used materials aim to mirror stability, elegance and contemporary ideas without being flashy. My task in this project was the complete design of the office, from the first ideation sketches to the final accomplishment.
United Family Hospital, Beijing, ChinaThe United Family Hospital clinic is located in Beijings Central Bussiness district. The task was to create a day clinic for woman and children. The goal was to design a modern and bright environment while bringing in local elemets. The overall feeling is sophisticated and elegant, achieved through the use of warm white and grey tones. The use of color has been reduced to the enclosed exam rooms.

Projects credited in

Work history

Innovation Strategist

Jul 2014

Interior Designer

Jun 2011 - Sep 2012

Team lead interior designer covering the whole range of the design process from ideation to final implementation of projects.

Skills

Education

Innovation Management

Sep 2012 - Jun 2014

Innovation Management/ Creative strategy

Retail Design

Jun 2010 - Jul 2010

Short course Retail Design