Projects credited in
- Huawei Spark a RenaissanceMost recently for Huawei we were tasked with uncovering Western Europe's best photographers through the use of the P20 Pro’s unique AI recognition software. We approached influential KOLs (Key Opinion Leaders) in the realms of photography, art and fashion who would be be asked to submit their photos to be rated by the Huawei P20 Pro’s AI in order to win a series of prizes. This will be the first time that AI has ever been used to rate photography. We had originally set a KPI of 100k entries into
- European Women's Football Campaign ‘Together #Weplaystrong’CREATIVE AGENCY CREATIVE AGENCY: FCB Inferno COPYWRITER: Sarah Lefkowith EXECUTIVE CREATIVE DIRECTOR: Elspeth Lynn MANAGING DIRECTOR: Sharon Jiggins DESIGNER: Sinead Bardsley/Sarni Strachan PRODUCTION ASSISTANT: Mori Thompson INTERACTIVE PRODUCER: Josh Buchanan CHIEF STRATEGY OFFICER: Vicki Holgate CONTENT DIRECTOR: Alvaro Ramirez, Simon Eustace CONTENT EXECUTIVE: : James Morgan, Jack Patterson (Wave Sound) PRODUCTION MANAGER: Brad Willis SENIOR STRATEGIST: Laura Coleman SOCIAL STRATEGIST: Laura
- BMW 7 SERIES LAUNCHThe new 7 Series is the embodiment of BMW’s vision of luxury. The campaign celebrates the car’s state-of-the-art design and technology. This is ‘the most innovative car in its class’: luxury, turbo-charged with innovation. The Insight Celebrate BMW’s worldview that “the best way to predict the future, is to create it”. The Idea Luxury, by its definition, is an item or pleasure (comfort, control, status) that’s expensive and rarely obtained. To maintain that status, luxury should never stand still; otherwise today’s luxury will be tomorrow’s commodity. BMW 7 Series out-innovates the category’s status quo, and by doing so, is driving luxury forward. Innovation Films The seven social films focus on individual innovations, illuminating the pleasure that each yields as it provides turbo-charged luxury. Developed in partnership with Apple, our iAD allowed users to play with some of the 7 Series' key innovations through a simulated, interactive experience. OOH Strikingly bold, our OOH work illuminates that true luxury is greater than something skin deep. TVC The 60 second TVC established BMW’s progressive view of luxury with the message that ‘the best way to predict the future is to create it’, identifying key innovations that elevate it above the status quo. The Results 45,000 incremental visits to BMW showrooms.
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