About me

I have just completed my final year of studying BA Graphic Design at Arts University Bournemouth. I have experience in rebranding and promotional design work and have skills in both digital and analog techniques coming from a Fine Art background. My interests are multi-disciplinary design, visual identity, and design theory, with a focus on environmental design and wellbeing issues. I conducted my dissertation investigation into applying biomimicry in graphics for my dissertation topic.

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Projects

• Turf's UpFor my final major project of my degree I came up with a brief focussing on ocean health and more specifically seagrass regeneration in the UK. With current plans for a seaweed farm off the coast of polzeath presenting potential threats to their local wildlife, surfing and tourism. I decided to use this location for my Turf’s Up volunteer-led organisation sponsored by local brands and working with the community to bring seagrass numbers back up along the coast. Turf’s up could be a project used
• Penguin Cover design Awards EntryThis project is what I submitted for Penguin’s Cover Design Awards competition 2024, redesigning the cover of the amazing book Atomic Habits by James Clear. An added aspect to this project was creating a new marketing idea, where I chose to partner the book with the mindfulness app Headspace. This partnership includes a limited edition self check-in bookmark and in-store meditation takeovers.
• D&AD New Blood EntryThis project was my submission to the D&AD New Blood 2024 competition. The brief was set by Unilever and asked for a PR-able moment to promote their new ‘Play On’ message using sports, following recent Dirt Is Good campaigns. The chosen Unilever branch is UK’s Persil, and the target audience is young adults. Post-pandemic there was a huge spike in outdoor activities, which is my campaign idea’s focus: inspiring young adults to build resilience and get back outdoors with Persil as their trail bud
• Food ForestFood Forest is a design solution to a Royal Society of Art's competition brief called 'Made Natural'. It requires a nature based solution using trees to improve an environmental issue whilst also involving a community and thinking of long term sustainability. Food Forest is a roadside orchard network for urban areas, specifically low income-deprivation areas. Led by the local community, volunteers pick, pack and deliver regular boxes of fruit to local households to help cut food costs and promot
• Cosmopolitan YogurtThis design brief is called 'Reignite an old flame'. It requires a redesign of an old product, changing the packaging and making it relevant today. I chose Cosmopolitan's yogurt, which came out in 1999 and only lasted a year. In its new form, Cosmopolitan Yogurt is a women's probiotic promoting female gut and reproductive health. The design of the snack pouch is to look like a mini magazine and it has a QR code on the back to take you to the magazine's website for the latest news and gossip. The
• All in OneThis project was work experience I did rebranding the Kent construction company All in One Home Services. This rebrand involved a new logo, T-shirt designs, art for their truck, business cards and leaflets. I worked closely with the Directors of the company.

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Work history

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Graphic DesignerAll in One Home Services Ltd
May 2022 - Jul 2022Royal Tunbridge Wells, Tunbridge Wells, United KingdomFreelance

Skills

• Adobe Indesign
• Adobe Illustrator
• Adobe Photoshop
• Adobe After Effects
• Conceptual Thinking
• Project Management
• Typography
• Logo Design
• Illustration
• Fine Art

Education

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(BA Hons) Graphic DesignARTS UNIVERSITY AT BOURNEMOUTH (AUB)
Aug 2021Bournemouth, United Kingdom
I completed my first two years of my degree at UAL Camberwell in London before transferring to AUB for my final year that I have just completed.