Lauren Fitzgerald

Lauren Fitzgerald

Digital Marketing ManagerLondon, United Kingdom
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Connections
Pip Jamieson
Kid Circus
Ella Masters
Lauren Fitzgerald

Lauren Fitzgerald

Digital Marketing ManagerLondon, United Kingdom
About me
I've worked as a digital marketing and social media manager for over 7 years in the music and tech industries working with artists and brands to build online marketing and streaming strategies, create industry-leading content, and develop audiences. Projects include: Twitter UK, George Ezra, Rag'n'Bone Man and Childish Gambino to name a few.
Projects credited in
  • Aitch 'AitcH2O' - EP Campaign (Marketing Strategy + Campaign Manager)
    Aitch 'AitcH2O' - EP Campaign (Marketing Strategy + Campaign Manager)Campaign Overview: Aitch signed to Since ’93 after his ‘Straight Rhymez’ freestyle hit 1 million views in just a couple of weeks, on his own YouTube channel. He garnered attention from the likes of Virgil Abloh who called him ‘the future’, as well as the likes of Stormzy and Wiley. Aitch continued to release freestyles online, and each of them helped to grow both his following, and his online persona even more. Our job: we needed to develop Aitch into an ‘artist’, and not ‘just a rapper’. Camp
Work history
    Sony Music UK logo
    Sony Music UK logo
    Senior Digital Marketing ManagerSony Music UK
    London, United KingdomFull Time
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    G
    Digital Marketing ExecutiveGlassnote Entertainment
     - London, United KingdomFull Time
    Responsible for the digital marketing and streaming strategy for 26 UK and International artists across the Glassnote roster, including Childish Gambino, Phoenix and Jade Bird. Managed relationships with DSPs, pitched for playlist and marketing opportunities, devised and implemented digital marketing campaigns, managed artist social media channels and CRM, and created content.
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Skills
  • Digital Marketing
  • Social Media Marketing
  • Content Creation
  • CRM
  • Audience-facing Copywriting
  • Social Media Management
  • Copywriting
  • Marketing Strategy
  • Marketing
  • Music Marketing
Education
    T
    T
    (BA Hons) 1:1 Popular MusicThe University of Liverpool
     - Liverpool, United Kingdom