Lauren Mitchell

Lauren Mitchell

StrategistLondon, United Kingdom
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Pip Jamieson
Charles Olayinka
Francis Lane
Lauren Mitchell

Lauren Mitchell

StrategistLondon, United Kingdom
Projects credited in
  • Vue Magazine
    Vue MagazineWith competition from other national and local cinemas, Vue has to work hard to stand out in the world of UK entertainment. The DNA of Vue Magazine is made up of new film releases, film news and exclusive in-depth interviews. This in-demand showcase of Vue’s latest releases, is distributed to more than 80 cinemas nationwide. To complement the newsstand quality magazine, we created a digital tablet version with booking functionality, embedded trailers plus added-value interactive features and exclusive extras. The app skilfully combines relevant tablet functionality with quality content, delivering this through an optimised user experience.
  • Vue Cinemas - Zoolander2 - United Kingdom
    Vue Cinemas - Zoolander2 - United KingdomWhen Think Agency approached our London Partner – LOOKLOOK – to help celebrate the launch of the Zoolander2 movie at Vue Cinemas around the UK they knew GIFGIF was the right tool for the job! The Zoolander2 plot revolves around fashion, catwalks and Blue Steel poses and as LOOKLOOK are both photo booth and photo content experts they know a thing or two about dressing up, striking a few poses and making a GIF go viral! The main aim was to strengthen brand awareness for Zoolander2 through social media engagement whilst offering visitors something fun, funny and fabulous that they could take away with them. GIFGIF fit in with the films sense of humour perfectly. GIFS are funny. Fact. We challenge you to make one and not break a smile. They created four customised GIF booths and delivered them to Vue Cinemas in London, Birmingham, and Leeds. The fully branded booths were strategically situated at the entrance of each venue to attract more traffic. Unique overlays and gallery branding were created and a dedicated #Vuelander hashtag was used to encourage people to share their GIFs on social media. Over the course of the campaign more than 2,200 GIFs were made with an overall reach of over 450,000. Check out the GIF gallery and see just how much fun was had for yourselves!
    X-MEN: APOCALYPSE BY RAID71Illustrator Raid71 was commissioned by Vue Cinemas to create this poster for the new X-Men: Apocalypse movie. You can head over to Vue's site to vote and enter the #VueXhibits competition to win this piece by raid. Vote using ?#?VueApocalypse for your chance to win on Facebook and Twitter. They are on display at Manchester Lowry, Edinburgh Omni, Leeds Kirkstall, Aberdeen, Birmingham Star City, Cardiff, Cambridge, Sheffield, Fulham Broadway & Westfield London.
Work history
    Freelance social media managerSole Trader
    London, United KingdomFreelance
    Josh Wood Colour logo
    Josh Wood Colour logo
    Social media mangerJosh Wood Colour
     - London, United KingdomFreelance
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  • Strategy
  • Marketing Strategy
  • Brand Management
  • Copywriting Editorial
  • Community Engagement
  • Analysing Trends
  • Audience Insights
  • Asian Market
  • Humour
  • Customer Engagement
    BA (Hons) English Literature
     - Leeds, United Kingdom