Lavinia Tan
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Lavinia Tan

Creative Director/ EditorLondon, United Kingdom
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Lavinia Tan
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Lavinia Tan

Creative Director/ EditorLondon, United Kingdom
About me
I am a London based Creative Director, Editor, Features Writer and Founder of interview journal The Wild Muse Journal. As a creative entrepreneur and publisher, I am drawn to stories that demonstrate a conversation worthy perspective on life and the experience of living. I have a passion for storytelling and develop quality features that reflect a high degree of authenticity, insight and progressive thinking. Since launching the 2019, The Wild Muse Journal (previously known as The Bod Edit) I have interviewed and featured some of the most distinctive voices of our time. These include such names as Dr Jane Goodall, Bear Grylls, Elle Macpherson, Michael Pollan and even Sheela (the infamous cult leader from Netflix’s documentary Wild, Wild Country). My passion for film, photography and design has also informed the creative work commissioned across the platform. In 2019, a shoot I directed and styled was nominated for the Taylor Wessing Portrait Prize as commissioned by the National Portrait Gallery.
Projects
  • Feature Story: Cool Runnings - The Story of Jamaica's First Bobsled Team
    Feature Story: Cool Runnings - The Story of Jamaica's First Bobsled TeamIn the 1988 Winter Olympics in Calgary, Jamaica put forward a four-man bobsledding team. This unlikely story of courage and human triumph went on to inspire the 1993 Hollywood classic, Cool Runnings. One of the team’s founding members, Devon Harris reflects on their improbable journey to Olympic fame and the Hollywood movie that brought this story to life. Text by Lavinia Tan
  • Feature Story: The Secret Life of the Luchador
    Feature Story: The Secret Life of the LuchadorVery few outsiders have access to the mysterious and edifying world of Mexican wrestling. In a rare interview with the legends and players who define this enigmatic sport, we unmask the hidden lives of the luchador. Text by Lavinia Tan Photography by Katinka Herbert
  • Shoot and Interview with Michel Roux Jr
    Shoot and Interview with Michel Roux JrMichel Roux Jr. is a master chef who sits quite comfortably at the helm of a 60 year old legacy. Since opening its doors in 1967, his Michelin starred restaurant Le Gavroche has championed proud tradition and devoted its cuisine to the principles of haute cuisine. In the face of the frenetic cycles of modern dining, the chef-restauranteur offers his opinion on celebrity, fast food and the invigorating influence of competition. Creative Direction and Interview by Lavinia Tan Photography by Jaspe
  • Art Direction for The Wild Muse Journal
    Art Direction for The Wild Muse JournalThis full site redesign was initiated to communicate a powerful sense of brand and story. In preparing for our relaunch, I looked to disparate sources and our original content for inspiration. One idea that I kept returning to was the question of what makes our editorial unique. Looking to the stories and interviews we have gathered over the years, it was the sense of evocative visuals coupled with a premium online editorial experience that I kept returning to. As such, designs were drafted t
  • Interview with Bear Grylls
    Interview with Bear GryllsWorld- famous adventurer Bear Grylls has survived some of the most challenging environments in the world. In a career that has spanned 25 years, the indomitable survivalist reflects on his extreme encounters and what it means to lose yourself to the wild. Interview by Lavinia Tan
  • Interview with Michael Pollan
    Interview with Michael PollanAt the age of 60, seminal author and journalist Michael Pollan embarked on the most unusual journey of his career – an investigation into psychotropics and its effects. In an exclusive interview with the author, we discuss evolution, wonder and the profound value of the psychedelic experience. Interview by Lavinia Tan
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Work history
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    Founder and EditorThe Wild Muse Journal
    London, United KingdomFull Time
    The Wild Muse Journal is a lifestyle and cultural editorial dedicated to promoting ideas of self-actualisation through original interviews and creative storytelling. As Founder and Editor, I direct all editorial and visual content from concept through to creation. This involves leading all areas of editorial strategy that include developing, writing and editing content for features, social media and special projects. Areas of responsibilities also extend to creating concepts for visual design, art direction and leading editorial shoots for publishing. In 2019, one of our portraits was nominated for the prestigious Taylor Wessing Portrait Prize bestowed by the National Portrait Gallery, London.
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    Founder and EditorThe Bod Edit
     - London, United KingdomFull Time
    I launched and directed the editorial from 2017 to 2019. Responsibilities were directed towards editorial content creation and brand management. In 2019, the platform was relaunched as The Wild Muse Journal and has featured a host of prominent personalities across a range of disciplines.
Skills
  • Feature Writer
  • Interviewing
  • Shoot Production
  • Adobe Premiere Pro
  • Adobe Photoshop
  • Creative Direction
  • Directing Shoots
  • Wordpress
  • CMS Management
Education
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    Master's Degree, 19th Century French ArtCourtauld Institute of Art
     - London, United Kingdom
    University of London logo
    University of London logo
    Bachelor of Arts (First Class Honours) History of ArtUniversity of London
     - London, United Kingdom
Awards
    National Portrait Gallery logo
    National Portrait Gallery logo
    Taylor Wessing Portrait Prize (Nomination)National Portrait Gallery
    The Taylor Wessing Photographic Portrait Prize 2019 is the leading international competition, open to all, which celebrates and promotes the very best in contemporary portrait photography from around the world. This nomination was for our portrait of Sheela as featured in The Wild Muse Journal.
    University of London logo
    University of London logo
    Frederick Richter PrizeUniversity of London
    This prize is awarded for the most meritorious work done by a university student during the year in the field of Oriental art, literature or music.