Freelance Executive Producer and Production Director with over thirteen years industry experience working across Experiential, Entertainment, Live Events, Sponsorship, Content and Broadcast for agencies, clients and rights-holders.
As a producer I have an impeccable reputation for delivering innovative, highly creative and detail driven events. I am passionate about my work and my ability to ensure each of my clients' objectives are met on time, within budget, and are tailored to their specific performance targets.
With sound business knowledge, managerial and motivational skills, I have a proven track record in overseeing and developing campaigns on both a local and global scale. My experience ranges from leading mid to large-scale B2C and B2B projects including intimate 'money-can't-buy' experiences for 500 guests, to events with over 60,000 attendees.
Specialities: Entertainment, Festivals, Live Events, Creative Production, Music, Film, Talent Programming, Sponsorship, Content Production, Commercial Strategy and Budget Management.
Clients include:
Red Bull
Burn Energy Drink
Airbnb
Converse
YouTube
MAMA Festivals
Hunter Boot Company
To view a portfolio of my latest work, please visit: www.leilapadidar.com
Projects
- Red Bull Studios: Future UndergroundRed Bull Studios presents Future Underground, an innovative series of secret gigs, paying homage to London's nightlife credentials. Executive Producer leading this ambitious project from initial three-way pitch, through to licensing, live production build and execution. The project was staged in a derelict, subterranean space, three floors below street level with viewing balconies providing a 270° view of the stage. Sticking to the spontaneity of young London, information on the line-up and venue were kept on strict lockdown until 24 hours before doors. Tickets were then available on a first-come, first-served basis via a number of social media accounts. All ticket proceeds were donated to spinal injury charity, Wings for Life. The final line-up included producer extraordinaire, Hudson Mohawke, pop queen, Charli XCX and grime guy, Skepta, with special appearances from Action Bronson, the London Sinfonietta, Lion Babe and Section Boyz. The project was delivered on behalf of London-based experiential agency, Amplify.
- Burn Battle SchoolBurn Battle School is a celebration of street culture, combining a b-boy showcase and performances from scratching legend, Grandmaster Flash and the godfather of Rap, Busta Rhymes. The 2016 event included two concerts, the first staged at the Tauron Arena, Krakow, followed by Stadium Live in Moscow, to promote Burn Energy Drink. Executive Producer leading the Amplify production team responsible for all technical and stage production, arena branding, ground transportation including all hotel and airport logistics for artists, VIPs and competition winners, dressing room/back stage operations and hospitality. Responsibilities: Project Lead Production Management: Set Build and Technical Production Supplier Sourcing and Management Back Stage Operations Ground Transportation: Artists, Competition Winners, Media and VIPs Venue Management Health and Safety Hospitality: Artist, Competition Winners, Media and VIPs Visas Screen Content: VTs (intros and outros), Idents and Branding Event Branding and Furniture The project was delivered on behalf of London-based experiential agency, Amplify.
Skills
- Fashion
- Events
- Marketing PR
- Creative Event
- Festival
- Live Event
- Music Event
- Outdoor Event
- Party Planning
- Promotional Event
- Social Event
- Event Execution
- Event Organisation
- Event Planning
- Brand Activation
- Campaign Activation
- Consumer Activation
- Music
- Broadcast
- Content Production
- Content Producer
- Experiential Activations
- Experiential
- Brand Experiential
- Experiential Marketing
- Experiential Campaign