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Experienced Creative Producer with a demonstrated history of five years in the lifestyle marketing and advertising industry. Working with both global and local brands, I have developed strong communication and management skills, and work well independently and as part of a team. Skilled in art direction, marketing strategy, copywriting, content production, communication, social media, and editing software. I am passionate about driving brand growth, awareness and engagement.
Clients include Adidas, Red Bull, Diageo, Nike, Converse and ASOS. Responsibilities • Event and web content production for Nike’s Sock Racer and Vapormax launch. • Campaign and web content for Red Bull’s apparel line AlphaTauri in SS17 and AW17. • Producing web content for Diageo with brands Smirnoff, Tanqueray, Baileys and Gordon’s Gin. • Client services for Diageo’s London event partnerships and influencer relations / sponsorships. • Influencer content and retail installations and for Converse on multiple collaboration launches. • Winning pitches written and presented for ASOS, Footpatrol and Adidas during 2017. • Production of the Adidas East London store launch and monthly activations. • Concept and delivery of Adidas store installations for top tier collaborations.
Clients include Beats By Dre and Heathwick Craft Beers Importers. Responsibilities • Writing copy and producing influencer content for Beats By Dre social channels. • Promotional copy for celebrities including Stormzy, Naemar and Harry Kane. • Weekly calls with international team at Laundry Service Agency. • Creative and strategy for Anthony Joshua and Klitschko event in London. • Newsletters and creating content for Heathwick Craft Beer portfolio.
Clients include Kinder, Google Play, Red Bull and Intel. Responsibilities • Creating global social media guidelines and strategy for Kinder brand social channels. • Coordinating production and art direction for Kinder video and image branded content. • Creating visual assets for Kinder YouTube branded channel. • Developing new business pitches and presentations for Gramafilm. • Writing content and broadcast concepts for Red Bull, Google, Intel and BBC. • Manager of a social media assistant in day-to-day responsibilities and support. • Social media analytics and weekly data reports for clients. • Designing and scheduling Instagram and Facebook adverts for Kinder. • Produced two in-house films ‘Harajuku Dreams’ on Japanese culture within the UK, and ‘Fire In The Playground’ on Grime music within British schools.
Clients include Starter, Eastpak, Goodmans and Relentless Energy Drinks. Responsibilities • Writing press releases for trade and media on AW14 and SS15 collections. • Social media content and media relationships for Relentless Energy Drinks. • Relationships with key media, delivering content to both print and digital platforms. • Delivering film strategy and producing events for electronics brand, Goodmans. • Creating social and digital content for American sportswear brand, Starter. • Building a social strategy for Starter and social media content for Eastpak. • Social media strategy and campaign photography concept for Goodmans. • Producing UK event and social media activations for Japanese brand Evisu. • Community management for Relentless, Snapple, Goodmans and Starter Apparel.
Clients include Adidas Global campaign for Rita Ora and Adidas store launches. Responsibilities • Liaising with graphic designers to create branded materials for campaign. • Content production for Adidas Rita Ora ‘Unstoppable’ social media activation. • Content production for Adidas ‘neighbourhood’ store launch in both social and print. • Agency liaison for influencers at the launches of the Adidas store and Rita Ora events. • Building Adidas seeding list and inviting key influencers to events for the brand. • Establishing relationships with different market representatives for event cooperation. • Recruiting new influential subcultures and creatives for Adidas social campaigns.
Marketing & Promotion (BA Hons)