Leo Gubbins

Leo Gubbins

Content & Social Media StrategistToronto, Canada
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Leo Gubbins

Leo Gubbins

Content & Social Media StrategistToronto, Canada
About me
Senior Content Manager and Strategist, from London (U.K) and currently living in Toronto (Canada). A career of working with leading retail brands and global CPG/FMG names. Skilled in Content & Social Strategy and Digital Marketing both in-house and agency. Companies include: Tokyo Smoke, Adidas, Beats By Dre (Apple), Nike, The North Face, Pernod Ricard (Malibu), Canopy Growth, Unilever (Lynx), Red Bull, Royal Bank of Canada, Van der Pop, Wix, Diageo (Baileys, Smirnoff, Tanqueray), Converse, Champion, JD Sports, ASOS, Google, Eastpak, Tweed, Relentless Energy and Footpatrol. Email: leogubb@gmail.com Instagram: www.instagram.com/leo.gubbins
Projects
  • Beats By Dre x Undefeated Event
    Beats By Dre x Undefeated EventAn event hosted in London for the Beats x Undefeated collaboration. Event production, concept development and project management with Breaks Agency.
  • Adidas Hanbury St. Launch x NTS
    Adidas Hanbury St. Launch x NTSLive From the opening of Adidas Originals' new 15 Hanbury Street store with NTS. Event production and project managed with Breaks Agency.
  • Havana Club 7's Lock Off
    Havana Club 7's Lock OffHavana Club 7 engaged Ambush to headline an event in an underground car park at Tobacco Docks. As Pernod Ricard aim to realign Havana with street culture, Havana Club 7’s Lock Off series featured a number of artists alongside Ambush including Suspect OTB, Myers, DJ Bempah, Chennessy & BoyaD. Branded content strategy and production with Urban Nerds.
  • MALIBOO HALLOWEEN for Malibu
    MALIBOO HALLOWEEN for MalibuProduce the social campaign for Malibu with Urban Nerds. These images were shot as 3D GIF's with photographer Kate Bones in Hackney, London.
  • The North Face Rage 92' Event
    The North Face Rage 92' EventEvent production and social media activation development for Urban Nerds Collective. The North Face celebrated the London launch of the ‘92 RAGE Collection in a 90’s snowboarding-style apartment party in Hackney. The Rage collection was originally introduced in 1989, embodying the true style and spirit of snowboarding culture at the time. With Tiffany Calver on the decks and Ocean Wisdom on the mic, party attendees were able to create their own DIY music videos in front of a green screen, an
  • Serious Podcast Platform
    Serious Podcast PlatformSerious was built as an audio platform for UK culture in 2015. A London based online broadcasting platform that gets to the heart of contemporary culture. Seriousss independently locates the source, connects the dots and uncovers the energy that drives creative conversation. The platform interviewed the likes of Joey Badass, Mick Jenkins, Saba, Lily Mercer, Jammer Boy Better Know, Logan Sama, Raury, Gold Link, Nellie Eden, Bonkaz and other names synonymous with driving culture forward. The po
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Work history
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    Senior Manager, Social & Content MarketingRBC Ventures
    Toronto, CanadaFull Time
    As part of Royal Bank of Canada, RBC Ventures goes beyond banking to create meaningful solutions that touch every Canadian. Within the COE Team, I am tasked to build out content and social strategy for each of the ventures at RBC including Ownr, Rocketman, Boomerang, Smart Reno, Mydoh and Prepped. • Collaborate with marketing and design teams to plan and develop site content.
 • Develop content strategies to align with short-term and long-term marketing targets.
 • Develop an editorial calendars and ensure marketing team stakeholders are on board. 
 • Use content management systems to analyze website traffic and users engagement metrics. 
• Stay up-to-date with developments and generate new ideas to draw audience’s attention. 
• Performing research on current benchmark trends and audience preferences. 
• Designing and implementing social media strategy to align with business goals. 
• Setting specific objectives for content and social, reporting on ROI and conversions. 
• Advise stakeholders to generate, edit, publish and share engaging content. 
• Plan and implement new features to develop brand awareness, like promotions.
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    Senior Content Manager and StrategistCanopy Growth
    Toronto, CanadaFull Time
    Senior Content Manager within the Digital department at Canopy Growth, Canada's leading global cannabis company. Developing content strategy, ideation, production and content management for brands including Tokyo Smoke, Tweed, Van Der Pop, Doja and Maitri. • Content planning, strategy and production across the Canopy Growth brand portfolio. • Project Management of brand content calendars and KPI’s to monitor performance. • Content strategy and planning with media outlets such as Vice, Refinery29 and Live Nation. • Utilizing SEO, Google Analytics and various programs to measure and optimize content. • Managing two content editors to develop content and deliver weekly reports and updates. • Researching statistics and insights to build digital launch strategies for new products. • Building holistic marketing strategies across web, social and email.
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Skills
  • Advertising Production
  • Project Management
  • Social Media Marketing
  • Social Content Strategy
  • Content Strategy
  • Branded Content
  • Events Production
  • Marketing Strategy
Education
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    Bachelor of Arts (BA) University of Brighton
     - Brighton, United Kingdom
    Marketing & Promotion (BA Hons)