Serious was built as an audio platform for UK culture in 2015. A London based online broadcasting platform that gets to the heart of contemporary culture. Seriousss independently locates the source, connects the dots and uncovers the energy that drives creative conversation. The platform interviewed the likes of Joey Badass, Mick Jenkins, Saba, Lily Mercer, Jammer Boy Better Know, Logan Sama, Raury, Gold Link, Nellie Eden, Bonkaz and other names synonymous with driving culture forward. The podcast was recorded inside rental cars of ZipCar and Drive Now, securing a sponsorship from both companies to continue the podcast series within their vehicles.