About me
Framing Perception.
Projects
- Creative Brief WorkshopIn scope of my final Master's project, I have created a workshop format for creative briefs that employs practices from the dramatic arts such as improvisational theatre. This helped enhance creativity, team work and trust, which in turn enables higher effectivity for projects.
Projects credited in
- Fast Track 50: meet 50 trailblazers redefining the creative & digital industriesWe’re thrilled to announce 2019’s Fast Track 50! Google and The Dots have partnered on the inaugural Fast Track 50 programme to fast track the careers of 50 rising stars – ensuring they land opportunities regardless of challenges set by socio-economic background. Over the past six months, the Fast Track 50 have had unrivalled access to industry connections and opportunities through a series of profession/skills masterclasses, industry introductions and speed recruitment events with the best in t91
- Event 3: Skills MasterclassGoogle and The Dots have partnered up to fast track the careers of 50 industry-ready rising stars! The third event in the 6 month programme kicked off at the Google offices in St Giles, London.35
- Event 2: Professions MasterclassGoogle and The Dots have partnered up to fast track the careers of 50 industry-ready rising stars! The second event in the 6 month programme kicked off at the Google offices in St Giles, London.26
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Work history
S
S
Junior Strategic PlannerScholz & Friends
Hamburg, GermanyFull Time
Aldi, Danone, Hochland, Siemens, New Business.
B
B
Digital Planning PlacementBBC Studios
- London, United KingdomInternship
Worked on two global brands, BBC Earth and Top Gear.
Highlights:
Gained insights into digital content creation and distribution. Worked on influencer and digital partnership projects, analysed community management and engagement practices of big brands and wrote briefs for the internal creative production team and an external consultancy.
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Skills
- Audience Insights
- Market Analysis
- Competitor Analysis
- Qualitative Research
- Workshop Skills
- Brand Strategy
- Storytelling
- Adobe Indesign
- Adobe Photoshop
- Creative
Education
Master of ArtsUniversity of The Arts London (UAL)
- London, United Kingdom
Advertising.
Graduated with Distinction.
Worked for clients such as Advertising Week Europe, Museum of Brands London and SlaveFreeTrade on several live briefs.
For my final major project, I've created a new workshop format, which employs practices from theatre and improvisation role-play. This helps advertisers to better understand personas, make a creative brief more engaging for creatives and spark creative ideas.
U
U
ErasmusUniversité Sorbonne Nouvelle
- Paris, France
Communication.
Erasmus year abroad during my Bachelor studies.
• Corporate Communications
• Communication Sociology
• Cultural Studies
• Theatre and Acting
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