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Award winning Fashion, Jewellery and Events PR, Leroi Hanniford has worked for some of the most influential designers and UK high street brands. These include high-end Japanese designer Michiko Koshino, fast retailing giant Uniqlo, the New Look chain and lingerie brand La Senza, previous winner of the Cosmopolitan 'Best Lingerie Retailer’ award. In 2011, Leroi was approached to join one of Hatton Garden's oldest and most respected jewellery brands – to help launch a new brand to the UK market. Leroi was one of the pioneers promoting the shamballa crystal bead bracelet to phenomenal success, with the trademark Czech crystals having been seen on A-listers worldwide including Jennifer Anniston, Paris Hilton, The Saturdays, Jessie J and One Direction. For his dedication and innovation, Leroi was recognised and presented with the with the award of ‘Retail Jeweller, Marketing Campaign of the year 2012’. After a successful collaboration working with cutting edge British Designers at London Fashion Week 2013, Leroi has furthered his experience within the jewellery, watch, fashion and event sectors with other leading brands. He is a much sought after PR and is at present working as a PR consultant within the events and fashion industry.
• Creation of cross channel brand communications • Accountable for UK men’s fashion coverage, both print and digital including sample management/seed outs/ digital/credits- imagery & product -Management of press events, plan and oversee related events such as press days, bloggers and digital activity • Responsible for all social media activity • Specifically targeting men’s trade and consumer publications • Directing and driving proactive coverage for all areas of the brand • Develop effective PR and marketing campaigns • Planning and implementing PR projects from conception to realisation • Devising appropriate Online PR strategies and generate positive press coverage for Kivanc London
• Managed and co-ordinated a nationwide and online digital campaign project with celebrity involvement – including Jade Jones, Simon Webb and Mark Wright • Ran a successful campaign targeting men’s media and publications, incorporating company blog and other social media outlets. • Commercial awareness and passion • Maximise positive press • Planning and implementing PR strategy targeting men’s publications • Plan and implement digital campaign • Run the blogger outreach and social strategy for the company across online channels • Secure fantastic press coverage across a wide range of platforms • Persuasively selling-in press releases to target men’s media • Maintain and manage all press relating to project
• Managed all media relations and oversaw running of busy press office • Planning, developing and implementing and Digital media PR and marketing strategies • Collaborated and principal headline sponsors for the London Lifestyle Awards (LLA) • Managed external agency • Ran a successful Facebook competition – in return growing the numbers • Grew Facebook page from 2000 to 8000 (at time of leaving) • Created unique brooch / held celebrity launch in conjunction with domestic violence charity Refuge – with 25% of profit going to charity • Co-ordinating and running all brand events including product launches and press days • Collaborating and working with other agencies and brands on events, products and projects
• Developed and delivered a Marketing and PR programme setting out key strategic messages in short term and long term • Work closely with and managed external PR agency – Premier PR on strategic, relevant matters and events • Ran a successful online Facebook campaign with JLS • Successfully collaborated with designers PPQ to design an exclusive collection for London Fashion Week • Principal sponsors for events including The MOBO’s, The Duke Of Essex Polo and Capital FM ‘Jingle Bell Ball’ • Editor of company monthly newsletter • Managed all social media and digital activity and grew Facebook likes from 8000 to 40,000 (at time of leaving) • Respond efficiently and effectively to all press requests for UK and internationally • Ran an art exhibition in conjunction with artist Ben Allen and Katie Price with profits going to charity • Implement strategic PR direction
London Lifestyle Awards