About me
Award winning Fashion, Jewellery and Events PR, Leroi Hanniford has worked for some of the most influential designers and UK high street brands. These include high-end Japanese designer Michiko Koshino, fast retailing giant Uniqlo, the New Look chain and lingerie brand La Senza, previous winner of the Cosmopolitan 'Best Lingerie Retailer’ award.
In 2011, Leroi was approached to join one of Hatton Garden's oldest and most respected jewellery brands – to help launch a new brand to the UK market. Leroi was one of the pioneers promoting the shamballa crystal bead bracelet to phenomenal success, with the trademark Czech crystals having been seen on A-listers worldwide including Jennifer Anniston, Paris Hilton, The Saturdays, Jessie J and One Direction. For his dedication and innovation, Leroi was recognised and presented with the with the award of ‘Retail Jeweller, Marketing Campaign of the year 2012’.
After a successful collaboration working with cutting edge British Designers at London Fashion Week 2013, Leroi has furthered his experience within the jewellery, watch, fashion and event sectors with other leading brands. He is a much sought after PR and is at present working as a PR consultant within the events and fashion industry.
Projects
- Stealing BanksyStealing Banksy was a fascinating showcase of Banksy’s work which featured seven street pieces, including one of his most famous works titled No Ball Games, which was salvaged and restored after nine months of painstaking labour and is estimated to be worth over one million pounds. The six other works showcased at the Stealing Banksy? London exhibition had all been restored and until the exhibition had never been seen before in their present state.
Work history
PR Manager
• Creation of cross channel brand communications
• Accountable for UK men’s fashion coverage, both print and digital including sample management/seed outs/ digital/credits- imagery & product -Management of press events, plan and oversee related events such as press days, bloggers and digital activity
• Responsible for all social media activity
• Specifically targeting men’s trade and consumer publications
• Directing and driving proactive coverage for all areas of the brand
• Develop effective PR and marketing campaigns
• Planning and implementing PR projects from conception to realisation
• Devising appropriate Online PR strategies and generate positive press coverage for Kivanc London
PR & Marketing Campaign ManagerVashi
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• Managed and co-ordinated a nationwide and online digital campaign project with celebrity involvement – including Jade Jones, Simon Webb and Mark Wright
• Ran a successful campaign targeting men’s media and publications, incorporating company blog and other social media outlets.
• Commercial awareness and passion
• Maximise positive press
• Planning and implementing PR strategy targeting men’s publications
• Plan and implement digital campaign
• Run the blogger outreach and social strategy for the company across online channels
• Secure fantastic press coverage across a wide range of platforms
• Persuasively selling-in press releases to target men’s media
• Maintain and manage all press relating to project
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Skills
- Fashion
- Events
- Marketing PR
Education
Fashion Promotion
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Awards
Conceierge company of the Year
London Lifestyle Awards
Marketing Campaign of the Year
Retail Jeweller
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