Leticia Miranda
Available

Leticia Miranda

Senior Product DesignerLondon, United Kingdom
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Pip Jamieson
Jonathan Akwue
kieran shalloo
Leticia Miranda
Available

Leticia Miranda

Senior Product DesignerLondon, United Kingdom
About me
I am a product designer, currently designing interactions for television. I started my design journey in 2001 when I started studying Advertising and later Audiovisual Communication. Corel Draw was my first vector software and I remember doing small flash animations for a digital newspaper I used to work for. At the time, I had little knowledge of all the concepts and tools that have become part of my toolset and routines these days. Equally, I know that many image principles and concepts are timeless – they still, and will continue to, make sense whatever new devices and communication channels get introduced. I feel lucky to call one of my biggest passion my job.
Projects
  • Mybrana App
    Mybrana AppMyBrana is a fun social app for Millennials using augmented reality (AR). So-called “Branas” are digital designs that users can tag-on other users or places to create a new reality and build your own MyBrana world. My designs were part of the first release of the app.p. Visit Mybrana official site → 
  • Collector Ticket Feature
    Collector Ticket FeatureTicketmaster introduced its Collector Ticket in 2015 to the UK and several nine other markets. The durable credit-card sized badge is a unique souvenir offered as an upsell to the most dedicated fans. My involvement in this global project included branding, product user experience and landing page design. The project received a nomination at the Global 2016 Live Nation Marketing Conference. See Collector Ticket in Belgium →
  • Int'l TM Blog Redesign
    Int'l TM Blog RedesignI lead the end-to-end redesign of the Ticketmaster Blog for implementation across 12 key markets. The task was to re-imagine the existing blog with focus towards a lifestyle and news platform that would allow for content marketing activities. I started the project by data-mining the previous blogs’ performances for each market, recording stakeholder requirements and running workshop with the relevant Content Marketing teams. I then approach wireframing and prototyping. Throughout this project, I worked closely with the Front-End Engineer. At the time of writing, the project was still in its implementation phase with initial roll outs in the following markets: UK | NL | AU Ticketmaster Blog – Australia → Ticketmaster Blog – Netherlands → Ticketmaster Blog – UK →
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Work history
    YouView logo
    YouView logo
    Senior Product DesignerYouView
    London, United KingdomFull Time
    YouView logo
    YouView logo
    Senior Visual DesignerYouView
    London, United KingdomFull Time
    This UX/UI role is focus to improve the experience of the YouView TV Box.
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Skills
  • Creativity
  • UI Design
  • Adobe Suite
  • Sketch
  • User-centered Design
  • Motion
  • Photography
  • Branding
Education
    U
    U
    Advertising Public RelationsUniversity of Vigo
    Vigo, Spain
    During these studies I got basis of communication & design around the subjects: -Audio-visual (Graphic Design, Web Design, Photography, Video, Radio, Television, Art History and Image Theory & Analysis). - Marketing & Advertising (Business Theory, Buying Sociology, Creativity, Marketing and Advertising). - Communications (Communication Theory, Propaganda, Contemporary Thinking History, Public Relationships and Copywriting).
    S
    S
    Certified Scrum Master (CMS), Project ManagementScrum Alliance
     - London, United Kingdom
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