Leticia Miranda

Senior Product Designer

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

I am a product designer, currently designing interactions for television. I started my design journey in 2001 when I started studying Advertising and later Audiovisual Communication. Corel Draw was my first vector software and I remember doing small flash animations for a digital newspaper I used to work for. At the time, I had little knowledge of all the concepts and tools that have become part of my toolset and routines these days. Equally, I know that many image principles and concepts are timeless – they still, and will continue to, make sense whatever new devices and communication channels get introduced. I feel lucky to call one of my biggest passion my job.

Locked Pro Plan feature

Skills

  • Creativity
  • UI Design
  • Adobe Suite
  • Sketch
  • User-centered Design
  • Motion
  • Photography
  • Branding

Companies I’ve worked with

  • Ticketmaster

    Ticketmaster

    • Events
  • YouView

    YouView

    • Television
  • D

    Develapps

    Work history

    Currently

    Senior Product Designer

    YouView

    Apr 2019
    • London, United Kingdom
    • Full Time

    Currently

    Senior Visual Designer

    YouView

    Jan 2018
    • London, United Kingdom
    • Full Time
    • This UX/UI role is focus to improve the experience of the YouView TV Box.

    Currently

    Senior Visual Designer

    Ticketmaster

    Dec 2016
    • London, United Kingdom
    • Full Time
    • As International Brand Designer at Ticketmaster I’m a team of one. Supporting more than 14 markets, I build logos, icons, marcoms and provide design guidelines, organise the brand libraries. I’m advise on brand design and (I like to believe) inspire the teams creatively. As a brand guardian, I created designs across different formats: digital, editorial, ambient design, presentations and merch for internal projects (B2B / B2C). This experience thought me how to approach design for different stakeholders and clients beyond its aesthetics or establishing workflows but being proactive and responsible for each of the projects that I was tasked with in a wider sense. I am also enjoying helping the company to find the right talent and to guide the new interns to understand our design workflows.

    2016

    Digital Designer

    Ticketmaster

    Sep 2013 - Dec 2016
    • London, United Kingdom
    • Full Time
    • I was part of the team that redesigned Ticketmaster’s main e-commerce site which is being used across 10 international markets. This was a huge project but welcomed opportunity to work and learn. I drew responsible in the initial stages for designing wireframes during workshops, defining the look-and-feel and creating UI patterns. Working closely with the UX team, I provided UI variants for MVT (Minimum Viable Tests), two simple versions of which you can see below. In addition, I created landing pages, ads and icons for different products as part of the wider project, as well as seasonal creativities and events. The project offered me great learnings and insight into such a wide-ranging project and opportunity to understand an e-commerce website from different angles, markets and goals.

    2013

    UI Design

    Develapps

    May 2013 - Aug 2013
    • London, United Kingdom
    • Freelance
    • I was working for this startup company during four months. It was an exciting experience working for first time in a startup and native apps: MeetQute, MyBrana and Snapply.

    Education

    Currently

    Advertising Public Relations

    University of Vigo

    Sep 2001
    • Vigo, Spain
    • During these studies I got basis of communication & design around the subjects: -Audio-visual (Graphic Design, Web Design, Photography, Video, Radio, Television, Art History and Image Theory & Analysis). - Marketing & Advertising (Business Theory, Buying Sociology, Creativity, Marketing and Advertising). - Communications (Communication Theory, Propaganda, Contemporary Thinking History, Public Relationships and Copywriting).

    2019

    Certified Scrum Master (CMS), Project Management

    Scrum Alliance

    Jan 2019 - Feb 2019
    • London, United Kingdom

    2015

    Mar 2015 - Jun 2015
    • London, United Kingdom
    • Through this course I have learnt how to undertake a UX project from beginning to the end.

    2009

    Audiovisual Multimedia

    University of A Coruña

    Sep 2005 - Sep 2009
    • A Coruña, Spain
    • Certificate for creating digital images: Web Design, 3D Design, Photography & Video.