Int'l TM Blog Redesign

  • Leticia Miranda
  • Kevin Null
I lead the end-to-end redesign of the Ticketmaster Blog for implementation across 12 key markets.
The task was to re-imagine the existing blog with focus towards a lifestyle and news platform that would allow for content marketing activities.
I started the project by data-mining the previous blogs’ performances for each market, recording stakeholder requirements and running workshop with the relevant Content Marketing teams. I then approach wireframing and prototyping.
Throughout this project, I worked closely with the Front-End Engineer. At the time of writing, the project was still in its implementation phase with initial roll outs in the following markets:
UK | NL | AU
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda
Int'l TM Blog Redesign by Leticia Miranda

Leticia Miranda
Senior Product Designer
Kevin Null
Digital Marketer