About me

✷ A multidisciplinary creative who likes to understand scenarios and make connections. After wearing all the hats of a Social Media Manager, I now offer services on strategy, research and content writing.

QuestionsProjectsExperienceTeam

Projects

• Research → Web 3 and the MetaverseResearch and report writing about Web3 and the Metaverse for Heineken's global marketing teams.
• Creative Strategy → Instituto Politecnico do PortoStrategy to help students from Instituto Politecnico do Porto to manage their life at the university.
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  Research → Gen Z & ShoppingAn investigation about Gen Z, their shopping habits and the shopping mall in all of that.

Work history

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Researcher, Strategist & Creativeleticiaxavier.work
Jun 2022EuropeFreelance
✷ Freelance strategist working in partnership with advertising agencies and production companies since 2017, on a project-by-project basis. Recent projects: → Trends and Culture report for the Absolut Company, focusing on the food & beverages market. 🇬🇧 → Research on Web3 and the Metaverse for the Heineken Company. 🌏 → Social Media identity for a women's health brand. 🇬🇧 → Research report about Gen Z and Shoppings for Klepierre. 🇵🇹 → Lead copywriter on a global product launch campaign for Havaianas. 🌏 → Brand & Content Strategy for three brands from Unique Beverages. 🇦🇴 → Social Media Playbook for Trela. 🇧🇷 → Comms, content and influencer strategy for Amazfit (pitch). 🇬🇧 → Strategy for a global essential oils brand (pitch). 🌏 → Social Media Playbook for Mike's Hard Lemonade. 🇧🇷 → Social Media Playbook for Stink Films. 🇧🇷
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Researcher and WriterVox
May 2022PortugalFreelance
Research and writing a report on web3 and the Metaverse for a global alcoholic beverage brand.

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Skills

• Qualitative Research
• Strategy
• Social Media
• Trend Reporting

Education

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Film ProductionAcademia Internacional de Cinema
Jun 2019 - Aug 2019São Paulo, Brazil
Intensive course on Filmmaking at the International Film Academy in São Paulo, Brazil. Produced the short film “Lucas” with a team of amazing women. Co-written argument and screenplay for the film, which had the invisible struggle of a miscarriage as the central theme. Acted as the art director/production designer.
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Cool HuntingIstituto Europeo di Design
Feb 2014 - May 2014Brazil

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