Leticia Xavier
Available

Leticia Xavier

Researcher, Strategist, Social Media SpecialistSão João da Madeira, Portugal
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Leticia Xavier
Available

Leticia Xavier

Researcher, Strategist, Social Media SpecialistSão João da Madeira, Portugal
About me
✷ A multidisciplinary creative who likes to understand scenarios and make connections. After wearing all the hats of a Social Media Manager, I now offer services on strategy, research and content writing.
Projects
  • Research → Web 3 and the Metaverse
    Research → Web 3 and the MetaverseResearch and report writing about Web3 and the Metaverse for Heineken's global marketing teams.
  • Creative Strategy → Instituto Politecnico do Porto
    Creative Strategy → Instituto Politecnico do PortoStrategy to help students from Instituto Politecnico do Porto to manage their life at the university.
  • Research → Gen Z & Shopping
    Research → Gen Z & ShoppingAn investigation about Gen Z, their shopping habits and the shopping mall in all of that.
Work history
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    Researcher, Strategist & Creativeleticiaxavier.work
    EuropeFreelance
    ✷ Freelance strategist working in partnership with advertising agencies and production companies since 2017, on a project-by-project basis. Recent projects: → Trends and Culture report for the Absolut Company, focusing on the food & beverages market. 🇬🇧 → Research on Web3 and the Metaverse for the Heineken Company. 🌏 → Social Media identity for a women's health brand. 🇬🇧 → Research report about Gen Z and Shoppings for Klepierre. 🇵🇹 → Lead copywriter on a global product launch campaign for Havaianas. 🌏 → Brand & Content Strategy for three brands from Unique Beverages. 🇦🇴 → Social Media Playbook for Trela. 🇧🇷 → Comms, content and influencer strategy for Amazfit (pitch). 🇬🇧 → Strategy for a global essential oils brand (pitch). 🌏 → Social Media Playbook for Mike's Hard Lemonade. 🇧🇷 → Social Media Playbook for Stink Films. 🇧🇷
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    Researcher and WriterVox
    PortugalFreelance
    Research and writing a report on web3 and the Metaverse for a global alcoholic beverage brand.
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Skills
  • Qualitative Research
  • Strategy
  • Social Media
  • Trend Reporting
Education
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    Film ProductionAcademia Internacional de Cinema
     - São Paulo, Brazil
    Intensive course on Filmmaking at the International Film Academy in São Paulo, Brazil. Produced the short film “Lucas” with a team of amazing women. Co-written argument and screenplay for the film, which had the invisible struggle of a miscarriage as the central theme. Acted as the art director/production designer.
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    Cool HuntingIstituto Europeo di Design
     - Brazil
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