Projects
Work history
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Researcher, Strategist & Creativeleticiaxavier.work
EuropeFreelance
✷ Freelance strategist working in partnership with advertising agencies and production companies since 2017, on a project-by-project basis.
Recent projects:
→ Trends and Culture report for the Absolut Company, focusing on the food & beverages market. 🇬🇧
→ Research on Web3 and the Metaverse for the Heineken Company. 🌏
→ Social Media identity for a women's health brand. 🇬🇧
→ Research report about Gen Z and Shoppings for Klepierre. 🇵🇹
→ Lead copywriter on a global product launch campaign for Havaianas. 🌏
→ Brand & Content Strategy for three brands from Unique Beverages. 🇦🇴
→ Social Media Playbook for Trela. 🇧🇷
→ Comms, content and influencer strategy for Amazfit (pitch). 🇬🇧
→ Strategy for a global essential oils brand (pitch). 🌏
→ Social Media Playbook for Mike's Hard Lemonade. 🇧🇷
→ Social Media Playbook for Stink Films. 🇧🇷
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Researcher and WriterVox
PortugalFreelance
Research and writing a report on web3 and the Metaverse for a global alcoholic beverage brand.
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Skills
- Qualitative Research
- Strategy
- Social Media
- Trend Reporting
Education
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Film ProductionAcademia Internacional de Cinema
- São Paulo, Brazil
Intensive course on Filmmaking at the International Film Academy in São Paulo, Brazil.
Produced the short film “Lucas” with a team of amazing women.
Co-written argument and screenplay for the film, which had the invisible struggle of a miscarriage as the central theme.
Acted as the art director/production designer.
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Cool HuntingIstituto Europeo di Design
- Brazil
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