After studying Magazine Journalism & Feature Writing, I achieved my goal of co-building a successful online digital magazine – L’ART Magazine – in 2011. I since started to explore different avenues to further feed my passion for writing and communication, whilst continuing to run the site. This led me to PR. Liaising with PR companies for L’ART really opened my eyes to my love for Fashion PR. I enjoy communicating with other companies who are dedicated to representing a brand and I wanted to learn more from the marketing side. Since then, I have had PR and sample management experience with Coffin on Cake PR and further almost completing a 9-month contract with Cath Kidston as a Sample & Shoot Administrator, learning a lot about creative production. I thoroughly enjoy working closely with a product, have excellent writing, proof reading and subbing skills and strive to succeed in a creative role that allows me to feed my passion for production and PR.Locked Pro Plan feature
Sample & Shoot Administrator: Sample management; Receive, track and pack all seasonal samples for the creative production team, update sample notes on the Excel tracker spreadsheet, pack samples and props for photo shoots, liaise with Buying teams with sample queries, send samples to the studio to be shot alongside any important retouching notes. Photo shoots; act as a runner on shoot locations, steam clothes, organize samples needed for each shoot day, pack all samples away. Editorial; create a captions document for seasonal direct mail, build an image database where all photo shoot images can be accessed.
Fashion PR Intern: Collating and editing press clippings using Photoshop, managing and organizing the showroom, sample management: completing paperwork for borrowed samples and returns, calling back samples, monitoring media, magazines and newspapers for client coverage, collating reports for pitch ideas.
Fashion PR Intern: Monitoring press and putting together press clippings, managing and organizing the showroom, assisting clients choosing showroom samples for photo-shoots and press for POP’s clients, emailing clients and contacts, sample management: completing paperwork for borrowed samples and returns, calling back samples, using Fashion Monitor to invite stylists and press to POP’s press day, writing press reports following press days, assisting with events (London Fashion Week and press day), pitching clothes and jewellery to publications for product placement opportunities, answering phones and booking travel.