Lev Alexander

Lev Alexander

Global Brand Manager, Chivas Regal / Creative Director, Unicorn MagazineLondon, United Kingdom
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Lev Alexander

Lev Alexander

Global Brand Manager, Chivas Regal / Creative Director, Unicorn MagazineLondon, United Kingdom
About me
Londoner | Creative | Cocktail Shaker | Connection Maker Chivas Regal // Global Brand Manager - Introducing the brand to Gen Z through Culture and Partnerships as part of the Cultural Connections Team in the Global office. Looking in areas such as art, music, fashion, and gaming. Unicorn Magazine // Founder & Creative Director - Managing a 20+ person volunteer team at a digital LGBTQ+ culture magazine (@unicornzine). Award-winning. Global.
Projects
  • Julie's Top 5 ft. Chivas
    Julie's Top 5 ft. ChivasJulie Adenuga is one of my favourite content creators and creative visionary. When I had the opportunity to work with her on the latest Top 5 episode and have Chivas support it, it was a dream come true. We used Chivas Ultis, one of our finest whiskies to showcase that luxury can exist beyond the VIP section in a club, luxury is something shared with friends.
  • Jords, Masego, kadiata - Enemies ft. Chivas
    Jords, Masego, kadiata - Enemies ft. ChivasAn exciting opportunity popped up on my inbox to work with Jord's team on his new music video Enemies. Reclaiming old symbols of luxury and status for a new age. Chivas was happy to be the brand to sponsor this video.
  • Headie One - Siberia ft. Chivas
    Headie One - Siberia ft. ChivasThe start of our journey with Chivas to support rising talent from the music industry while creating flex moments for our bottles. Connecting us to culture in authentic ways. Chivas was the brand supporting the production of this video. I loved making this deal happen and launching our brand startegy in music.
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Projects credited in
  • Bi and Visible OOH Campaign
    Bi and Visible OOH CampaignShortly before our event we had the opportunity to advertise the event on digital screens at some key stations on the tube network. We created a bright graphic using our new brand style and translated it into a bold piece of moving image work.
  • Bi Pride UK - Branding
    Bi Pride UK - BrandingDeveloping a brand identity to be proud of
  • UNICORN
    UNICORNA Bi Pride UK ongoing project. I'm the Executive Editor of UNICORN, the 1st online bi arts and culture magazine. I started working on this project in 2019 and we launched with our first issue in 2020 after months of hard work. I developed the tone of voice and guidelines for the brand along with my Creative Director. Together with a talented team, we've now launched a second issue and are in the process of more. My role has been to maintain the social content, run a team of writers, find a
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Work history
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    Global Brand ManagerChivas Brothers, Pernod Ricard
    London, United KingdomFull Time
    Introducing the brand to Gen Z through Culture and Partnerships as part of the Cultural Connections Team in the Global office. Overseeing the global strategy for culture and our investments within communities and passion points.
    Unicorn Magazine logo
    Unicorn Magazine logo
    Founder & Creative DirectorUnicorn Magazine
    London, United KingdomPart Time
    Managing a 20+ person volunteer team at a digital LGBTQ+ culture magazine (@unicornzine). Award winning. Global.
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Skills
  • Management
  • Advertisement
  • Social Media
  • Public Relations
  • Creative
  • Team Development
  • Coordinating Teams
  • Positivity
  • Team Management
  • Media Communication
  • Marketing
  • Strategy
  • Marketing Strategy
  • Media Relations
Education
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    BA(Hons) Advertising, PR and MediaMiddlesex University
     - London, United Kingdom
    First Class Honours. Deep dive practical degree into multiple funnels of the promotional industries. For my dissertation I didn't drop a mark and got 100%. Nailed it.
Awards
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    Dean's Award for Outstanding Achievement in MediaMiddlesex University
    Achieved the highest grade out of all students, across all Media degrees, in 2018.