About me

I’m an experienced multi-disciplinary designer, with over 12 years commercial experience. Before I went freelance I was the Creative Lead for the Malvern Group, leading the brand directions for LateRooms.com and Super Break. My work covers a variety of design from branding, design for print, digital design and motion graphics. If you would like to discuss a project or perhaps you're looking for someone to provide ongoing support, please get in touch via my profile or by emailing me at hello@leylaalexander.com

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• Advice on drawing tablets for illustration.

Work history

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Creative LeadMalvern Group
Mar 2017 - Jul 2019Manchester, United KingdomFull Time
As Creative Lead for the Malvern Group, I led the brand design strategy for the Group’s small portfolio of brands: LateRooms.com, Super Break, Malvern Travel Technology as well as the Malvern Group’s masterbrand. Key Responsibilities: - Leading a small team of creatives to ensure that all work was delivered to the highestpossible creative standards. - Workload management and scheduling from all business stakeholders including marketing, content, social media, PR and business services - Mentorship and guidance to fellow team members - Overseeing and reviewing work produced by freelance designers and agencies. - Creation of brand guidelines and ensuring they are adhered to. - Design and build of responsive html marketing emails and web pages - Design and production of video assets
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Graphic DesignerLateRooms.com
Mar 2012 - Mar 2017Manchester, United KingdomFull Time
I initially joined LateRooms.com as a maternity cover but soon proved my work ethic and ability as a designer, leading to the offer of a permanent position. Key Responsibilities: - Design for print including brochures, magazines, leaflets and other branded collateral. - Design and build of responsive html marketing emails and web pages - Design and production of video assets - Professional presentation designs for both internal and external use. Highlight of the role: Re-brand of LateRooms.com’s Simply the Guest Awards. As well as a new look, this project required a new Wordpress website and rollout of the new identity across email, social, printed materials and the award itself.

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Skills

• Branding Design
• Brochure Design
• Email Design
• Logo Design
• Motion Graphics
• Html CSS
• Web Design
• Banner Design
• Print Design
• Digital Design