I am a strategic, creative, and highly passionate social media and content expert. A true advocate of the power of social media, I easily communicate this to others and my passion for the subject is infectious. A strategic, natural and self-motivated leader who is driven by results, and pressurised fast-moving environments bring out my best.Locked Pro Plan feature
Digital advertising, editorial, and social media content marketing consultant offering a wide range of services, including social media and digital strategy creation, social media management, campaign implementation, pitch presentation, creative ideation, workshop facilitation, project management, and change management. Clients: BA, Britvic, Domino’s, formany.com, Guinness, Google, Haig Club, Sainsbury’s, Siemens,The Economist Agencies: Publicis Sapient, AnalogFolk, Iris Worldwide, R/GA, 1000heads, Adjust Your Set Award:The Drum Content Awards 2017, Most Innovative Use Of New Social Media Platforms (Domino’s)
Leadership role responsible for all social media for the brand. Created and implemented a brand and store social media strategy. Managed a team of content creators and customer relationship managers.
Project managed the delivery of all social media elements of the Christmas 2014 marketing campaign, including ‘Pass The Parcel’ – a Facebook prize draw with over 100k prizes, which at the time was the largest of its kind ever undertaken in the UK. Latterly, project managed the migration of paid media from Lowe Profero to Mindshare UK, as well as line managed the UK social media team. Advised International social media team.
Created the strategy to launch the brand onto social media, and within six months of implementation the brand was ranked fifth UK retailer on social media (by eDigital Research). Line managed a team spread across UK and Ireland. Created and hosted social media workshop for all senior managers and board of directors.
Responsible for all day-to-day social media content (planning, copywriting, posting, and sourcing assets). Social media lead on all food marketing and Plan A campaigns. Managed a wide network of stakeholders.