I am a strategic, creative, and highly passionate social media and content expert. A true advocate of the power of social media, I easily communicate this to others and my passion for the subject is infectious. A strategic, natural and self-motivated leader who is driven by results, and pressurised fast-moving environments bring out my best.
Projects
- GIFeelings GIPHY channel for Domino's UK & IDomino’s needed to find a new way to remain top-of-mind and drive penetration with millennials, who were becoming increasingly hard to find and communicate to thanks to 'dark social'. Working as part of the Domino's UK & I team at Iris, we discovered that their audience was expressing their reactions to daily life and food in a more emotional, nuanced and abstract way than ever (memes, GIFs, emojis and the like.) Yet when it came to pizza, they were simply left lost for words. It made it our m
Projects credited in
- 4
- EVERYBODY: The CampaignIn celebration of the new BODYSTUDIO32
- Marks & Spencer - Telling TalesKids have a funny habit of overelaborating when it comes to how their school uniform got so messy. We took a handful of these far-fetched fibs via Twitter and brought them to life with the help of some of the nation’s best-loved children’s illustrators. Following the social campaign, Marks & Spencer sold 35% more uniforms than ever before. A+
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Work history
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Social Media ConsultantSelf Employed
London, United KingdomFull Time
Digital advertising, editorial, and social media content marketing consultant offering a wide range of services, including social media and digital strategy creation, social media management, campaign implementation, pitch presentation, creative ideation, workshop facilitation, project management, and change management.
Clients: BA, Britvic, Domino’s, formany.com, Guinness, Google, Haig Club, Sainsbury’s, Siemens,The Economist Agencies: Publicis Sapient, AnalogFolk, Iris Worldwide, R/GA, 1000heads, Adjust Your Set
Award:The Drum Content Awards 2017, Most Innovative Use Of New Social Media Platforms (Domino’s)
Head of Social MediaSelfridges
- Longfield DA3, UKFull Time
Leadership role responsible for all social media for the brand. Created and implemented a brand and store social media strategy. Managed a team of content creators and customer relationship managers.
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Skills
- Advertising
- Marketing PR
- Branding
- Copywriting
- Blogging
- Brand Management
- Marketing Strategy
- Social Media Marketing
- Strategic Planning
- Features
- Proofreading
- Web Content
- Creative Thinking
- Photoshop
- Paid Media
- Influencer Marketing
- Social Media
- Social Media Management
- Content
- Stakeholder Management