About me
A Senior Digital Producer with a background in copywriting, content creation and mobile app production. I recently finished a contract assignment working as Senior Digital Producer for American Gods, Season Two, creating strategy, content and handling community management.
Projects credited in
- The X FactorA smash hit format with 51 local versions around the world, The X Factor is open to vocal talent of any style, age 16+, solo acts or groups. A panel of four expert judges from the music industry presides over the initial auditions and whittles down the best of the best into four distinct categories, one assigned to each of the four judges. During the later live rounds the audience gets to vote for the act that should be eliminated each week. So it’s not just the performers who are competing; th2
- Britain's Got TalentAlesha Dixon, Amanda Holden, David Walliams and Simon Cowell man their buzzers for Britain's Got Talent.1
- Digital Writer at Celebrity Big BrotherCreating social content for Channel 5's Celebrity Big Brother, while cross prmoting to audiences across platforms. Using previous knowledge of social media trends to appeal to younger audiences while maintaining the balance for excellent and engaging online content. Also managing Celebrity Big Brother's Bit on the Side content, to promote viewing and being responsible for guests of the show.
- The ApprenticeThe Apprentice is back with a new batch of ambitious entrepreneurs seeking to demonstrate their commercial insight and business sense to stay out of the firing line. There’s a £250,000 investment at stake and the chance to go into a business partnership with Lord Sugar. Over the course of 12 tough tasks, the 18 candidates will be whittled down until just one victor remains. And plenty of sparks are set to fly in the boardroom along the way! Each week the budding entrepreneurs will be divided into two teams - led by designated Project Managers - that lock horns under the watchful eyes of Lord Sugar's advisor Baroness Karren Brady and new aide Claude Littner. After completing each task both teams return to the boardroom to discuss their inspirational or calamitous experiences and discover which side has triumphed. The winners will be rewarded with a luscious treat while the losing team’s Project Manager must select two colleagues to accompany them back into the boardroom. Lord Sugar will then hear their arguments and fire at least one of them from the competition. The eventual winner of The Apprentice Series 11 will be given the opportunity to be Lord Sugar's business partner and receive an investment to the value of £250,000 founded on the basis of their idea.
Work history
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Senior Digital ProducerSelf Employed
London, United KingdomFreelance
I’m currently working on projects for various clients. Duties include conducting multi-platform celebrity social media audits.
Senior Digital ProducerFremantleMedia
- London, United KingdomFreelance
Working in the Scripted Drama department at Fremantle UK, I created strategy for season two of American Gods - liaising with Starz (US producers) and Fremantle in North America. We made content for pre-season and beyond including interviews with talent, trailers and promotional clips. I managed all output throughout the season.
- Creating a season-long, multi-platform content plan.
- Writing scripts, managing talent and overseeing shoots for cast Q&A content and BTS clips.
- Creating memes, GIFs, Boomerangs for Twitter / Facebook.
- Managing the Instagram feed, Insta TV and Insta Stories.
- Maintaining the YouTube channels with exclusive content, creating copy and selecting best moments.
- Ensuring community managers maintain agreed TOV and respond to fans in a timely fashion.
- Overseeing Twitter takeovers with cast and production.
- Managing ongoing relationships with three production companies, sharing the vision of social through the project.
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Skills
- Copywriting
- Editorial Copy
- Editorial Content
- Social Media
- Social Media Management
- Digital Production
- APP Development
- Reporting