I'm a strategic Account Director and Creative Producer with 11+ years experience leading a range of marketing initiatives. I'm a natural leader with finesse who understands how to partner with cross-functional teams to achieve results. I have an extensive background in marketing strategy, brand development, product launches, and creative production. I have a passion for art, music, technology, fashion, food, and travel.
Projects
- Levi's Outpost at SXSWThe Levi’s Outpost was an 8-day program-packed venue and a resource-rich destination for SXSW badge holders. Exhibitions, workshops, demonstrations, panel programming, and live performances provided opportunities for onsite and online engagement. As Levi’s creative partner, Imprint Projects concepted, designed, and executed the program and activation. As Executive Producer, I led the project from conception to launch and wrap, managing the agency scope, client and partner communication, budget, activation planning, and execution at all levels.
Education
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BA, Journalism and CommunicationsUniversity of North Carolina at Chapel Hill
- Chapel Hill, United States