Lily Smith

Lily Smith

CopywriterLondon, United Kingdom
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Pip Jamieson
Hannah Davies
Vikki Ross
Lily Smith

Lily Smith

CopywriterLondon, United Kingdom
About me
I’m a National Film and Television School trained copywriter, currently freelancing for some of the UK’s fastest-growing startups. I work across independent agencies, tech startups and developing businesses; creating captivating content and learning as much as I can about the written word in the digital age. I pride myself on my diligence, resourcefulness and enthusiasm in the face of every professional challenge.
  • ANNA Money
    ANNA MoneyANNA Money is a business account and a financial admin assistant in one handy app. ANNA uses AI technology to sort your business admin – my copy helps make it all sound a bit more human. Ta-da! ANNA doesn't look or sound like other new banks, thanks to our carefully crafted tone of voice and our unique approach to marketing content. It's given me the opportunity to create everything from a printed zine for freelancers and small business owners to the world's first business expense detection app
  • Employer Branding – Wonderbly
    Employer Branding – WonderblyWonderbly Careers video written and directed by Lily Smith Winner - Best Use of Video at the In House Recruitment Awards 2018
  • Wonderbly
    WonderblyWonderbly is a children's publishing tech startup, making millions of bedtimes more magical with their personalised storybooks. I help develop seasonal campaign ideas (like the one below for World Book Day) and create product copy across the purchasing journey to engage new and returning customers. I also produce copy designed to encourage interaction across social media platforms (love those Instamoms!) and editorial content for Wonderbly's parenting blog.
Projects credited in
  • Can I Expense It? The world’s first business expense detection app
    Can I Expense It? The world’s first business expense detection appHarnessing the power of object recognition and machine learning for small business purposes in a way that’s fun and useful, ANNA's in-house creative, tech and copywriting teams made a little experiment. Called ‘Can I Expense It?’ we made it in January. Oh how things have changed since then! As more people now find themselves working from home they can’t rely on the studio’s stationery cupboard for Post-Its, or the communal kitchen for free coffee. So for all the stuff you’re now having to buy f
  • Noser: The Startup Musical
    Noser: The Startup MusicalSmelling: there's an app for that. A satirical musical comedy about the world's first app that sends smells... not emojis.
  • Copywriting
  • Brand Storytelling
  • Brand Tone
  • Social Media Management
  • Blog Writing
  • Marketing
  • Feature Writing
  • UX Copy
  • Video Scriptwriting
  • Content Creatiion
    DiplomaNational Film and Television School
    London, United Kingdom
    Diploma in Writing and Producing Comedy
    University of east London logo
    University of east London logo
    Master of ArtsUniversity of east London
     - London, United Kingdom
    MA Independent film, video & new screen media
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