A Senior art director with over 10 years experience within the creative, fashion and lifestyle industries. Gaining industry recognition for my leadership skills, I have directed and inspired a full service advertising team whilst establishing a strong reputation for visionary, concept driven design. A key figure in actively securing new clients to establish a reputable and diverse portfolio, as well as maintaining long term creative partnerships with international brands. A creative and technically skilled individual seeking an exciting and challenging opportunity in a directorial role.
Projects credited in
- M&S - AW18 CampaignM&S wanted a new campaign that drives relevance for AW19. The idea of 'Must-Haves' from the collection was to drive immediacy with a media strategy based on lots of short and sharp pieces of content. Holly Willoughby was brought in to select an edit to be run the as the second part of the campaign.
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Senior Art Director
In the 10 years I have spent working at the award-winning agency Aboud Creative I have forged an accomplished career, achieving the Senior Art Director role, managing a junior/middleweight design team. My experience has been both widely creative and technically diverse, designing and art directing; advertising campaigns, books, corporate identities, packaging, web, exhibitions and presentations. Clients have included Paul Smith, Zara, Boden, River Island, Thomas Pink, Neal’s Yard Remedies, Design Museum, V&A and Rizzoli.
Following university I spent 3 months in New York City working as a Junior Designer in two design studios. At Hello I worked on my first branding pitch, successfully designing the winning logo design for start up fashion company Trunkt. At Yard I got my first taste for fashion advertising working with clients including Gap, John Varvados and Target on projects from pitch to final advertising layouts.
- Print Design
- Art Direction