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M&S - AW18 Campaign

  • Luke Williamson
  • tamara jones
  • Vj Taganahan
  • Elena Taylor
  • Bryony Bolton
  • Vaishali Nathwani
  • Amr Helweh
  • JR
  • jessica gandy
  • KB
  • Lisa Comerford

M&S wanted a new campaign that drives relevance for AW19. The idea of 'Must-Haves' from the collection was to drive immediacy with a media strategy based on lots of short and sharp pieces of content. Holly Willoughby was brought in to select an edit to be run the as the second part of the campaign.

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Companies

  • Marks and Spencer logo

    Marks and Spencer

    • Retail

Skills

  • Art Directon
  • Creative Direction
  • Design
  • Strategy

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