M&S - AW18 Campaign

M&S wanted a new campaign that drives relevance for AW19. The idea of 'Must-Haves' from the collection was to drive immediacy with a media strategy based on lots of short and sharp pieces of content. Holly Willoughby was brought in to select an edit to be run the as the second part of the campaign.

Team Credits

Luke Williamson

  • Art Director, Designer and Creative Director
  •  

Lisa Comerford

  • Senior Art Director
  • Aboud Creative, Yard Hello

Companies

  • Marks and Spencer

    Marks and Spencer

    • Retail

Skills

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Luke Williamson
Art Director, Designer and Creative Director
Lisa Comerford
Senior Art Director