Projects credited in
- M&S / Anything but ordinarySince joining M&S to lead the in-house creative team with Anthony Cassidy (not on The Dots), the brand’s objective has been the same; to challenge perceptions around style and be more relevant to their vast audience. Having worked hard to evolve the visual language, we needed to land a campaign that enticed people to reconsider M&S. We went back to the founding principles of the brand; to bring quality, choice and style at a price anyone could afford. The collections and products are still drive
- M&S - AW18 CampaignM&S wanted a new campaign that drives relevance for AW19. The idea of 'Must-Haves' from the collection was to drive immediacy with a media strategy based on lots of short and sharp pieces of content. Holly Willoughby was brought in to select an edit to be run the as the second part of the campaign.
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