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Do you really want to delete project WayBackWhen Mobile Application & Brand Identity?
With one foot in the creative world and one in strategy, I am well-equipped to take a creative brief through every step of the process from concept to implementation. My experience ranges from in-house global brand management for Mack Trucks in the Volvo Group to agency design work and freelance brand consulting. Currently completing my MA in Design and Branding Strategy, I am looking for opportunities that will challenge me to grow my unique skill-set further. Drop me a line if you are interested in working together: firstname.lastname@example.orgLocked Pro Plan feature
- Led brand revitalization and developed the new university brand identity - Conducted focus groups and engaged board of directors to obtain approval
Supporting the Global brand team on both strategic and creative initiatives in the areas of Product, Retail and Communications: Key Creative Achievements: - Designed Mack’s exhibition for America on Wheels Museum in Allentown, PA - Contributed concepts, art direction and designs on #TributetoTrucking campaign - Designed and worked to produce packaging for over 50 aftermarket products - Provided art direction and design for Mack’s NYC tour video and brochure Key Business & Management Achievements: - Collaborated across countries, departments and disciplines within Mack/Volvo - Chosen as a Mack Brand Champion to cultivate brand engagement - Managed projects and worked directly as client with various suppliers - Developed guidelines for Mack brand implementation on social media - Analyzed and reported results from Mack North American focus groups
- Designed a mobile history app that challenges users to rethink the way we experience history - Created a business plan for the application - Worked with a developer to begin producing the application
- Projects included: website designs for York Technical Community College; hang-tag designs for Riders By Lee maternity jeans and point of sale mock-ups for Wrangler Jeans
- Rebranded the Devon Tea Company, creating a new: visual identity & brand strategy which was then applied to packaging, website and promotional materials
Studying: - Design Research - Strategic Design Management - Innovation Strategy/Management - Branding Strategy - Design & Branding Futures Activities: - Co-Chair Course Representative - Student Ambassador
Notable Achievements: - Received Disciplinary Honors in Design - Exchange Year 2013-2014 at Plymouth University, UK - Lloyd International Honors College Award, Scholarship 2013. - Senior Honors Project Fall 2014 Titled: "'WayBackWhen, a Study of Smartphone App Design" Studied: - Graphic Design - Entrepreneurship - Business Research
A selection of international students received this award to assist with their studies at Brunel University
Achieved Disciplinary Honors distinction through extracurricular studies and final honors project: "WayBackWhen, a Study of Smartphone App Design."