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Lisa Franck

Brand & Creative Strategist

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Brand Consultant - Strategic Brand Consultant - Graphic Designer

Projects

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About me

With one foot in the creative world and one in strategy, I am well-equipped to take a creative brief through every step of the process from concept to implementation. My experience ranges from in-house global brand management for Mack Trucks in the Volvo Group to agency design work and freelance brand consulting. Currently completing my MA in Design and Branding Strategy, I am looking for opportunities that will challenge me to grow my unique skill-set further. Drop me a line if you are interested in working together: francklisam@gmail.com

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Skills

  • Branding
  • Creative Strategy
  • Analysis and Research
  • Graphic Design

Work history

2016

Branding & Design Consultant

John Wesley University

Mar 2016 - May 2016
  • High Point, United States
  • Freelance
  • - Led brand revitalization and developed the new university brand identity - Conducted focus groups and engaged board of directors to obtain approval

2015

Intern - Mack Trucks Global Brand and Product Line

Volvo Group

Dec 2014 - Dec 2015
  • Greensboro, United States
  • Internship
  • Supporting the Global brand team on both strategic and creative initiatives in the areas of Product, Retail and Communications: Key Creative Achievements: - Designed Mack’s exhibition for America on Wheels Museum in Allentown, PA - Contributed concepts, art direction and designs on #TributetoTrucking campaign - Designed and worked to produce packaging for over 50 aftermarket products - Provided art direction and design for Mack’s NYC tour video and brochure Key Business & Management Achievements: - Collaborated across countries, departments and disciplines within Mack/Volvo - Chosen as a Mack Brand Champion to cultivate brand engagement - Managed projects and worked directly as client with various suppliers - Developed guidelines for Mack brand implementation on social media - Analyzed and reported results from Mack North American focus groups

2015

Designer & Entrepreneur

Way Back When Mobile Application

Aug 2014 - Nov 2015
  • Greensboro, United States
  • Freelance
  • - Designed a mobile history app that challenges users to rethink the way we experience history - Created a business plan for the application - Worked with a developer to begin producing the application

2014

Graphic Design Intern

Mitre Agency

Jun 2014 - Jul 2014
  • Greensboro, United States
  • Internship
  • - Projects included: website designs for York Technical Community College; hang-tag designs for Riders By Lee maternity jeans and point of sale mock-ups for Wrangler Jeans

2014

Graphic Design Placement

Buddy Creative

May 2014 - May 2014
  • Exeter, United Kingdom
  • Internship
  • - Rebranded the Devon Tea Company, creating a new: visual identity & brand strategy which was then applied to packaging, website and promotional materials

Education

Currently

MA Design and Branding Strategy

Brunel University, London

Sep 2016
  • London, United Kingdom
  • Studying: - Design Research - Strategic Design Management - Innovation Strategy/Management - Branding Strategy - Design & Branding Futures Activities: - Co-Chair Course Representative - Student Ambassador

2015

BFA Design with Disciplinary Honors and Minor in Entrepreneurship

the University of North Carolina at Greensboro

Aug 2011 - May 2015
  • Greensboro, United States
  • Notable Achievements: - Received Disciplinary Honors in Design - Exchange Year 2013-2014 at Plymouth University, UK - Lloyd International Honors College Award, Scholarship 2013. - Senior Honors Project Fall 2014 Titled: "'WayBackWhen, a Study of Smartphone App Design" Studied: - Graphic Design - Entrepreneurship - Business Research

Awards

2016

Brunel International Scholarship Award

Brunel University, London

  • A selection of international students received this award to assist with their studies at Brunel University

2015

Disciplinary Honors

the University of North Carolina at Greensboro

  • Achieved Disciplinary Honors distinction through extracurricular studies and final honors project: "WayBackWhen, a Study of Smartphone App Design."