With one foot in the creative world and one in strategy, I am well-equipped to take a creative brief through every step of the process from concept to implementation. My experience ranges from in-house global brand management for Mack Trucks in the Volvo Group to agency design work and freelance brand consulting. Currently completing my MA in Design and Branding Strategy, I am looking for opportunities that will challenge me to grow my unique skill-set further.
Drop me a line if you are interested in working together: francklisam@gmail.com
Projects
- John Wesley University RebrandUpon realizing that their current brand as Laurel University didn't truly represent who they are as an institution the small university approached me to help them rebrand. I worked with students, staff, alumni and the board of directors to conduct focus groups and redefine who they are as an institution. I then created their new visual identity and supported the administration team through the implementation process.
- WayBackWhen Mobile Application & Brand IdentityWayBackWhen is a history app designed to inspire curiosity in the world around you. Everywhere you go there is a rich history just waiting to be discovered. With WayBackWhen you can share the stories of the locations people pass every day without knowing their value.
Work history
Branding & Design Consultant
- High Point, United StatesFreelance
- Led brand revitalization and developed the new university brand identity
- Conducted focus groups and engaged board of directors to obtain approval
Intern - Mack Trucks Global Brand and Product Line
- Greensboro, United StatesInternship
Supporting the Global brand team on both strategic and creative initiatives in the areas of Product, Retail and Communications:
Key Creative Achievements:
- Designed Mack’s exhibition for America on Wheels Museum in Allentown, PA
- Contributed concepts, art direction and designs on #TributetoTrucking campaign
- Designed and worked to produce packaging for over 50 aftermarket products
- Provided art direction and design for Mack’s NYC tour video and brochure
Key Business & Management Achievements:
- Collaborated across countries, departments and disciplines within Mack/Volvo
- Chosen as a Mack Brand Champion to cultivate brand engagement
- Managed projects and worked directly as client with various suppliers
- Developed guidelines for Mack brand implementation on social media
- Analyzed and reported results from Mack North American focus groups
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Skills
- Branding
- Creative Strategy
- Analysis and Research
- Graphic Design
Education
MA Design and Branding Strategy
London, United Kingdom
Studying:
- Design Research
- Strategic Design Management
- Innovation Strategy/Management
- Branding Strategy
- Design & Branding Futures
Activities:
- Co-Chair Course Representative
- Student Ambassador
BFA Design with Disciplinary Honors and Minor in Entrepreneurship
- Greensboro, United States
Notable Achievements:
- Received Disciplinary Honors in Design
- Exchange Year 2013-2014 at Plymouth University, UK
- Lloyd International Honors College Award, Scholarship 2013.
- Senior Honors Project Fall 2014 Titled: "'WayBackWhen, a Study of Smartphone App Design"
Studied:
- Graphic Design
- Entrepreneurship
- Business Research
Awards
Brunel International Scholarship Award
A selection of international students received this award to assist with their studies at Brunel UniversityDisciplinary Honors
Achieved Disciplinary Honors distinction through extracurricular studies and final honors project: "WayBackWhen, a Study of Smartphone App Design."