You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.
Do you really want to delete project WayBackWhen Mobile Application & Brand Identity?
With one foot in the creative world and one in strategy, I am well-equipped to take a creative brief through every step of the process from concept to implementation. My experience ranges from in-house global brand management for Mack Trucks in the Volvo Group to agency design work and freelance brand consulting. Currently completing my MA in Design and Branding Strategy, I am looking for opportunities that will challenge me to grow my unique skill-set further. Drop me a line if you are interested in working together: email@example.comLocked Pro Plan feature
- Led brand revitalization and developed the new university brand identity - Conducted focus groups and engaged board of directors to obtain approval
Supporting the Global brand team on both strategic and creative initiatives in the areas of Product, Retail and Communications: Key Creative Achievements: - Designed Mack’s exhibition for America on Wheels Museum in Allentown, PA - Contributed concepts, art direction and designs on #TributetoTrucking campaign - Designed and worked to produce packaging for over 50 aftermarket products - Provided art direction and design for Mack’s NYC tour video and brochure Key Business & Management Achievements: - Collaborated across countries, departments and disciplines within Mack/Volvo - Chosen as a Mack Brand Champion to cultivate brand engagement - Managed projects and worked directly as client with various suppliers - Developed guidelines for Mack brand implementation on social media - Analyzed and reported results from Mack North American focus groups
- Designed a mobile history app that challenges users to rethink the way we experience history - Created a business plan for the application - Worked with a developer to begin producing the application
- Projects included: website designs for York Technical Community College; hang-tag designs for Riders By Lee maternity jeans and point of sale mock-ups for Wrangler Jeans
- Rebranded the Devon Tea Company, creating a new: visual identity & brand strategy which was then applied to packaging, website and promotional materials
Studying: - Design Research - Strategic Design Management - Innovation Strategy/Management - Branding Strategy - Design & Branding Futures Activities: - Co-Chair Course Representative - Student Ambassador
Notable Achievements: - Received Disciplinary Honors in Design - Exchange Year 2013-2014 at Plymouth University, UK - Lloyd International Honors College Award, Scholarship 2013. - Senior Honors Project Fall 2014 Titled: "'WayBackWhen, a Study of Smartphone App Design" Studied: - Graphic Design - Entrepreneurship - Business Research
A selection of international students received this award to assist with their studies at Brunel University
Achieved Disciplinary Honors distinction through extracurricular studies and final honors project: "WayBackWhen, a Study of Smartphone App Design."